A blank canvas: it's where every project begins. You have a message to tell, information to convey, knowledge to share or merchandise to sell.
GDS knows from experience that successful communication begins with meticulous preparation.The catalogue that sells merchandise, the prospectus that meets regulatory requirements, the direct marketing piece that drives response. The communication process begins long before the ink hits the paper or the electronic message hits the screen.
GDS helps you prepare your communication piece to maximise its efficiency and its effectiveness. We have a wide range of solutions that can help you get the right message to the right people at the right time.
Our portfolio of preparation services includes:
- Creative & Presentation Services
- Pre-media
- Collaborative Workflow
Creative & Presentation Services
With an in-depth knowledge of our industry we offer tailored solutions that meet our customer's creative requirements and provide a platform for future communication strategies across multiple channels.
Creative Design
Our award winning creative teams are testimony to the excellence of our design resources. We are able to provide design services either on or off-site but one thing remains the same - our total commitment to understanding our clients' businesses and the communication challenges they face.
With our on-site operations our designers are located in the client's marketing department and are therefore able to provide valuable input and advice into product creation, manufacture and distribution. They can also respond very quickly to a client's requirements and ensure that very effective communications are delivered to the target audience as fast as possible.
Because GDS understands the complete communication life-cycle our creative teams also ensure that designs are developed with production, delivery and in-bound processing in mind. This means that the value of any creative solution is maximised.
Design Amendment Service
We can quickly and cost effectively update important end customer or internal communications to meet a wide range of client requirements. The benefits of this service are maximised when the industry sector involved has regulatory and compliance targets, or has a requirement for regular important updates to key communications, for example interest rate changes.
Brand Management
GDS fully understands the power of effective brand management throughout the whole communication life-cycle and across the entire marketing mix. The consistent application of branding across all communication vehicles can be challenging and GDS leverages its extensive brand management experience to ensure that brand values and quality are maintained at all times.
We guarantee brand consistency across all of our work for clients. We have a series of processes and systems in place, including digital asset management, to maintain corporate identity and brand integrity. We have considerable experience in working with client's marketing departments and agencies to control brand, and deliver products that conform to the original brand vision and how it should be communicated.
Colour Management
An important part of the service that we provide is to ensure the colour values of whatever we print are consistent across all the different geographies, materials and platforms. It is for this reason that we create a corporate colour palette for all our customers. By providing these technical ink palettes we can be sure that we faithfully reproduce the carefully chosen corporate brand colours.
Presentation Services
GDS has the capabilities to meet a client's diverse range of presentation needs. From the design and production of a proposal or regulatory document, through to the creation of a PowerPoint presentation, we can deliver effective solutions quickly and cost effectively. Our mix of on and off-shore resources, ensures we can optimise presentation solutions based on cost, responsiveness, quality and industry knowledge.
Translation Services
With a focus on multilingual communications, we translate to and from every language that our clients need to succeed in international business. We are constantly looking to the future with continuous improvement, technological innovations and the latest advances in translation solutions.
By listening to our clients, we provide local answers for their worldwide operations. The combination of integrated, multilingual resources and seasoned linguists allows us to manage any communication project wherever and whenever it is needed.
The benefits of leveraging GDS' translation capabilities are:
- Our deep understanding of client expectations means we successfully deliver against agreed service levels
- Our scalability and technology enable us to maintain high-quality standards across our global platform
- Our worldwide network allows for efficient transfer of information and improved cycle time to markets
Pre-media
GDS offers a complete, fully-integrated suite of Pre-media solutions that manage and organise content for publishing and printing purposes. Whatever sectors our clients operate in, our wealth of experience and comprehensive solutions turn the complex into the easily-managed.
Our comprehensive digital asset management solution helps clients manage all of their assets in one globally accessible location. It allows users to find the things they need quickly and easily; to re-purpose them for different outputs; and to retrieve any graphical asset on-line and on-time. Clients can have centralised access and support for a broad family of graphic file types and they can organise the files in a way that makes sense to them. They can also produce very useful reports on the tracking and utilisation of their digital assets.
Collaborative Workflow
GDS' collaborative workflow solution helps clients dramatically reduce proofing cycle times and costs during all stages of the production process, from design to print. Users can inspect all of their production files in high resolution and on-line annotation tools, facilitate easy and dynamic collaboration. Multiple users can mark up the same proof all at once or individually, and comments can be saved on-line or printed for quick reference. Powerful and flexible automatic proof routing empowers users to design multiple proofing workflows for review and approval teams. In addition, by seamlessly integrating into our digital asset management solution users have the benefit of leveraging a comprehensive Pre-media capability.
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