Attribution & Real-Time Optimization
RRD maintains a strategic alliance with Marketing Evolution, which was recognized by Forrester as an industry-leading provider of marketing measurement and optimization solutions. Through this alliance, we’re able to leverage Marketing Evolutions’ advanced decision-making platform to help clients optimize their marketing spend, media mix and message targeting—while campaigns are still active.
Depending on the model — e.g., attribution, share-of-wallet, next-best-action, enhanced social engagement, etc. — real-time optimization enables brands to identify and directly engage with their best customers.