RRD data management services organize multiple data sources for enhanced accessibility, flexibility and insights.
We build systems that collect and prepare data for marketing activation. Our marketing databases incorporate advanced identity resolution technology, designed to facilitate rapid startup and anticipate high velocity data sources.
Acquiring the right data from internal, external and contextual sources takes flexible processes and an advanced technology environment. We work to identify internal, external, and contextual data sources that spark meaningful dialogue. Our agnostic approach to second- and third-party data acquisition ensure that your success is the driving factor in our data provisioning work.
Data challenges we address and overcome:
- Siloed organizations
- Legacy system constraints
- Inter-department communications
Strategically combining incongruent data will produce meaningful insights. We integrate and manage a near limitless spectrum of B2C and B2B data, with a proven model for cross-channel recognition for identified/unidentified, authenticated, contextual and device data.
Customizable and industry-specific, our proprietary database development and management solutions are guided by 10 principles:
- Ensure transparency between primary data sources
- Enforce client-directed overrides of personal data to promote data quality
- Support multiple hosting options
- Manage different types of data with different types of databases
- Automate data quality checks, with business rules specific to each client
- Treat all records equally with data hygiene and persistent keys
- Embed household level dimensions in all database operations
- Anticipate and accommodate testing, analytic and reporting challenges
- Maintain specific access rights, enforced at the table and field level
- Offer unlimited aggregations and automated model scoring
Combining disparate data assets in a way that makes the whole greater than the sum of its parts.
RRD Marketing Solutions creates the central marketing brain for organizations needing to integrate and manage a nearly limitless spectrum of data.
Data Activation & Access
With an integrated marketing dataset, aggregated audience, and customer key assignment, our clients can effectively target at the appropriate audience level across all brands. RRD database designs provide seamless integration with leading marketing technology and business systems. We manage data in a way that is flexible, accessible, and powerful — but also safe and compliant.
Ask An Expert
Jason Conley, Senior Director