Unlocking the full potential of first-party data for fueling improved marketing outcomes requires a culture of innovation. This panel features retail leaders who will share strategies, successes, and lessons learned in their pursuit of data-fueled marketing success. Hosted by Iridio by RRD, this panel explores the intersection of data and innovation, offering fresh insights on mastering activation, scaling personalization, and boosting loyalty. Attendees will walk away with input for modernizing their own retail marketing playbook to overcome common data challenges and future-proof their growth initiatives.