Creative Services

Bring your brand to life with scalable content built for all-channel performance. Iridio℠ by RRD offers centralized access to a global creative studio and branding partner. Iridio spans every stage of creative execution, providing localized, personalized content and design across all touchpoints. Solutions include:

  • Branding and creative
  • Production at scale
  • Marketing automation
  • Content and editorial services

CAPTIVATE AND CONVERT WITH IRIDIO BY RRD

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Data & Analytics

Drive measurable outcomes, decode audience behavior, and refine strategy with unified, real-time data. As the marketing insights and automation division of RRD, Iridio offers data-driven solutions that enable marketers to optimize engagement with a 360-degree view of their customer. Solutions include:

  • Audience insights and behavior tracking
  • Data visualization, hygiene, and management
  • Predictive analytics
  • Machine learning and AI
  • Customer segmentation
  • Custom Media Mix Modeling

TURN INSIGHTS INTO ACTION WITH IRIDIO BY RRD

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End-to-end coupon redemption support

Consumer demand for savings is rising. RRD helps you make the most of every promotional dollar. Our coupon processing solutions streamline every touchpoint of the redemption journey, optimizing performance.

RRD’s NCH AND RETAILER SERVICES

Media Activation

Drive exceptional customer experiences. RRD's suite of media solutions effectively engage target audiences with better data, timely campaigns, and advanced technology. Our full-funnel media and data-focused services are privacy-forward, empowering you to influence and activate with best-in-class multi-channel campaigns. Solutions include:

  • Social and influencer marketing
  • Connected TV (CTV)
  • Display and dynamic mobile
  • In-store media
  • Digital out-of-home (DOOH)
  • Acquisition email
  • Paid search
  • Digital audio

INFLUENCE OUTCOMES

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Direct Marketing

There’s a smarter way to acquire and retain your target audiences. RRD’s direct marketing solutions combine 160 years of experience with data-led insights, omnichannel know-how, and a passion for performance. Our campaigns help you achieve repeatable, next-level engagement across your audience’s most preferred channels. Solutions include:

  • 1:1 Direct Mail
  • Shared Mail
  • Omnichannel integration

DRIVE RESPONSE & ROI

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Ad Age ranks RRD as one of the world’s biggest agencies

For the seventh year in a row, RRD has been named one of the world’s top 20 agencies in Ad Age’s 2025 Agency Report.

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To market, package, and deliver customer experiences that drive engagement, it takes an expert.

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