Marketing and Media | Data & Analytics | RRD

Smarter strategies start with smarter data.

Decode audience behavior, refine strategy, and drive measurable outcomes with real-time insights from Iridio^℠ by RRD. As the marketing insights and automation division of RRD, Iridio transforms data into momentum. Our solutions are engineered to find and scale the right audience, optimize engagement on the right channels, and generate ROI with strategies built for continuous growth.

Fuel better business decisions

Iridio’s solutions provide a 360-degree view of your customer via transparent, closed-loop analytics:

Audience insights and behavior tracking

Attribution analysis

Data visualization, dashboarding, and information design

Predictive analytics, machine learning, and AI

Customer segmentation and data analysis

Custom Media Mix Modeling

Marketing technology

The marketing technology, platforms, and expertise you need to optimize your media strategy — from planning to execution.

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AT A GLANCE

Data-driven solutions

Make your marketing more effective. Our suite of solutions includes:

Data Management and Enrichment

Custom databases/composable data platforms
Data sourcing, cleansing, enrichment, and identity resolution
Lead generation and intelligence

Marketing Campaign Operations (CRM)

Strategy and optimization
Global campaign management
Platform and API implementation and integration

Research and Customer Experience

Primary market research
Journey mapping and CX research

Advanced Analytics and Business Intelligence Reporting

Predictive analytics, machine learning, and AI
Segmentation and data analysis
Attribution and reporting
Google and social analytics

One partner for end-to-end coupon redemption

Coupon Redemption

Full-scale support for retailers

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Manufacturer Services

Helping CPG manufacturers make the most of every promotional dollar

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person using a smartphone to pay at a cash register

Retailer Services

Optimizing how retailers manage coupon receivables

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We landed in Ad Age’s 2025 Agency Report

RRD was recognized for the seventh year in a row as a leading marketing-services agency.

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