First-party data is essential for modern retail and brand marketing, yet leveraging it effectively remains a challenge for many. How do you move from siloed systems and “analysis paralysis” to real-time action and measurable impact?

In this conversation — originally held at the CommerceNext Growth Show in June 2025 — three retail marketing leaders discuss their unique journeys toward data-driven transformation. From gaining C-suite alignment to turning assumptions upside down, these seasoned marketers reveal the practical, tested strategies they’re using to unlock growth.

You’ll hear:

• Why progress beats perfection and how “just getting started” can be a real difference maker
• How lean teams maximize media investment without spending on massive tech stacks
• What happens when creative, cross-functional collaboration is backed by the right partners
• What personalization really looks like and how one brand found their “hero category” by accident
• Why and how CFOs can become your biggest marketing advocates

Whether you’re new to leveraging first-party data or pushing toward multi-touch attribution and media mix modeling, this session is packed with real-world insights to help guide your next move.

SPEAKERS

Chris Campbell

Vice President Marketing, Victra

Abby DeYoung

Advertising and Marketing Manager, Family Farm & Home

Shahan Ghanchi

Senior Director, Marketing and Merchandising, The Tile Shop

Catherine Chen

Vice President of Digital Sales, RRD