The “first moment of truth” in marketing is widely known as that initial interaction a consumer has with a brand or product. With NFC-enabled smartphones and consumers gravitating towards touchless experiences, a standard folding carton can bridge the gap to connect consumers with brands. If you are exploring connected packaging, there are best practices to keep in mind that can be used today and in the future as touchless technology and consumer behavior evolves.
Lisa has built a career in consumer packaging serving organizations developing strategy resulting in process improvement and customer expansion. With folding carton emphasis, she works with operations and sales to lead RRD to the industry forefront.
Name: 3 Questions to Consider with Connected Packaging in a Touchless World
When: Originally recorded in conjunctions with Pack Expo Connects 2020
Length: 7 minutes