Data-led instincts. Omnichannel methods.
Passion for performance.
It’s all here.

The pressure to deliver and prove marketing ROI is only growing.

RRD’s Direct Marketing Group — DMG for short — has exactly what you need: the means to achieve repeatable, next-level engagement across your audience’s most preferred channels.

Need to deliver ROI?
DMG has your solution for that.

Don’t let a lack of expertise or shrinking budget keep you from driving KPIs that get noticed.

With DMG, everything you need to make direct marketing smarter — not harder — is right here.

Direct Marketing Video

Direct mail is a fundamental piece of my touchpoint strategy.

Help me drive better performance than I ever have.

Improve now


I’m new to the direct mail channel.

Help me integrate mail effectively with my digital channels to maximize engagement.

Get started

Your target audiences are unique.

We feel the same way about our direct marketing methodology.

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1. Identify


Identify, understand and prioritize the right audience.

  • List sourcing and data enrichment
  • Profiling, segmentation, and modeling
  • Reporting and data visualization

Learn more about audience and insights

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2. Create


Apply insights to messaging and design that informs, resonates, and drives performance.

  • Concept, copy, and design
  • Testing methodologies
  • Dynamic personalization
  • Response-driving tactics

Learn more about messaging and design

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3. Deploy


Connect with your audience via scheduled, automated, triggered, or complete journeys.

  • Direct mail platform
  • Postal optimization
  • Marketing automation
  • Email services

Learn more channels and optimization

Sign up for RRD’s Postal Alerts

When the USPS has breaking news, we’ll keep you in the loop.



Testing: The Secret Weapon to Boosting Marketing ROI in 2024

Tim Pietrini, VP of Strategic Development for RRD’s Direct Marketing Group, has over 40 years of experience “beating the control.” Effective testing strategies continue to be part and parcel of his success.

Tim’s take on testing to move the needle


5 Ways To Lower Acquisition Costs Via Performance Improvement

RRD’s team of direct marketing strategists reveal a combination of enduring tips and contemporary insights to improve ROI right now.

Access the guide

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In the news

RRD commits to reducing its greenhouse gas emissions by 25% over the next 10 years.

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Get Connected.

Today’s buyer journey is anything but a straight line. To convert valuable prospects and customers into loyal partners and advocates, it takes an expert.

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