RRD’s extensive creative process empowers hyper-personalization through specialized copy and design techniques.
Applying proven testing strategies, our solutions are designed to maximize response — and ROI.
RRD’s expertise in highly personalized, 1:1 messaging fosters connection at the individual level, amplifying campaign results across all verticals.
Our creative approach includes:
Development guided by thorough market analysis
Format and design integration
Concept, copywriting, and design services
Continuous refinements based on results
Creative rotation strategies to increase audience engagement
Process automation and streamlined execution
Testing is important. Knowing what to test is even more important.
Exploring both incremental and out-of-the-box approaches, RRD’s direct marketing testing regime is structured to find — and maximize — campaign improvements:
Consistently changing direct mail format and compelling design led to a 20% lift in response over control for a national telecommunications company.
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RRD’s dynamic digital asset management technologies capture unique data insights to enable advanced 1:1 versioning — streamlining your path to connection.
Increase meaningful segmentation with touchpoints personalized for each individual
Simplify the delivery of complex content variability
Deploy highly targeted messaging through advanced digital print and online media placement
Enhancing customer journey continuity by increasing channel connectivity, RRD’s proven omnichannel tactics inspire action.
Brief, personalized mail kit survey creates a connected experience and reinforces donor value for leading nonprofit.
It takes an expert to create campaigns that speak to your audience on an individual level. Connect with one today.