Postal alerts. USPS promotions. Efficiency calculators.
It’s all here.

Explore the resources below for information on postal optimization, applicable USPS promotions, and breaking Postal Action Alerts.

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Postal Action Alert

USPS Files for a 2024 Mid-Year Price Increase

The proposed USPS price changes will result in overall increases ranging from 7.755% to 9.754%.

Learn more

2024 USPS Promotion & Incentives

The USPS Promotions and Incentives program offers up to a 6% discount in exchange for certain mail enhancements, including color incorporations, novel paper and substrate combinations, and even new technologies. RRD has the platform and hands-on support to help you take advantage.

STAY UP-TO-DATE ON ALL USPS PROMOTIONS AND INCENTIVES HERE

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Resource

How to Make the USPS Promotions Work for Your Direct Mail Strategy

Ensure the USPS promotions align with your brand’s existing messaging and ROI strategy.

Learn how

Mailing efficiency calculators

RRD’s efficiency calculators are designed to address common questions about sample size, response rates, and statistical significance — helping you navigate the intricacies of direct mail testing.

New Campaign Breakeven Response Rate

Determine response rate needed to achieve equal or better results than current control package response rate.

Breakeven Response Rates

Cost of Each Current Control Package

$  

Percent Response of Control

  %

Rollout Cost of Each Test Package

$  

Results

Response Must be Greater Than or Equal to

  %

Improvement in Response

  %

Statistical Significance

Calculate if results from new test package beat those of the control package.

Breakeven Response Rates

Response Rate of Control Package

  %

Quantity of Control Package Mailed

 

Response Rate of Test Package

  %

Quantity of Test Package Mailed

 

Confidence Level

 

Results

Minimum Sample Size

Determine how many pieces to mail in a retest or rollout to deliver the same response rate as a current package.

Minimum Sample Size

Response Rate of Current Control Package

  %

Required Confidence Level of Prediction

 

Required Improvement of Test Response Rate

  %

Results

Test Response Rate Must Be at Least

  %

Mailing Sample Size Must Be at least

   

A/B Test Sample Size

Combining test results within your acceptable range of roll-out response rates, and according to a 90% or 95% confidence level, calculate the minimum quantity to mail.

A/B Test Sample Size

Projected Response Rate, Based on Recent Testing

  %

Allowable Difference in Response Rate, Plus or Minus

  %

Confidence Level of Mailing Quantity Prediction

 

Results

Minimum/Maximum Response Rate

Mailing Quantity Must Be at Least

Response Variance

Your test results indicate a winning response rate. Now, determine what the response rate variance will be based on your test package results, mailing quantity and required confidence level.

The results will likely include a range of responses, detailed below, according to the figures you input.

Response Variance

Test Package Response Rate

  %

Test Package Mailing Quantity

   

Required Confidence Level of Prediction

 

Results

Response Rate Will Be Between

Total Cost of Ownership

Often, focus is put on decreasing total print and production costs, or the cost per thousand price on a document. However, to maximize the cost-effectiveness of any print program, it's important to look at all contributing aspects in order to determine the total cost of ownership (TCO). TCO helps you make better decisions, reduce overall costs, and improve efficiency and quality.

Calculate the TCO of your program.

TCO

Preparation Costs

Concept

$  

Format Design

$  

Layout & Art

$  
Production Costs

Paper & Print

$  

Binding & Finishing

$  
Logistics Cost

Shipping & Handling

$  

Storage & Distribution

$  

Yearly Quantity

$  

TCO

$  
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Resource

Direct Mail Solution Provides Supply Chain Disruption Relief, Cost Savings

RRD’s direct mail expertise helps telecom company fulfill 4MM+ piece-per-week mailing commitments, facilitating over $1MM in annual postage savings.

Read the case study

The perfect message meets the preferred channel.

RRD combines the leading direct marketing platform with best-in-class execution strategies. Want to learn more? Connect with an expert today.

Contact Us