One partner for effective automated re-engagement.

Looking to connect with individuals who’ve shown interest — but haven’t converted? Turn digital intent into physical engagement with RRD’s triggered direct mail solution, which automatically delivers mail based on data-driven characteristics, online behaviors, and life events.

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Photo of an open red mailbox against a wood plank background

Trigger-based direct mail: Automated, secure, and scalable

RRD’s solution sends highly personalized, triggered direct mail based on a range of qualified signals — from digital interactions and CRM attributes to life event data and third-party behavioral triggers. Qualifiers include:

  • Website visits and page views
  • Abandoned shopping carts
  • First purchase follow-up and second purchase suggestions
  • Product interest or search behavior
  • Life event signals, including new movers, birthdays, and even inactivity
  • Re-engagement after extended inactivity

Turn intent into impact with RRD

No. 1 direct mail platform in the U.S.

RRD’s 160+ years of in-house print expertise deliver end-to-end, integrated direct mail campaign support.

Secure identity resolution and SOC 2 compliance

Our data and security platforms safeguard data throughout every step.

First-party data ownership

Capture and retain visitor data — from names and emails to behavioral signals — building your rich, owned audience.

Creative made simple

Use intuitive, secure design templates for faster turnarounds and on-brand creative — without the need for external resources.

Omnichannel ready

Expand from mail into complementary email, digital, and print programs — all managed within one connected platform.

A scalable framework for precise, data-driven retargeting

RRD’s integrated workflow leverages first-party data, real-time behavior, and automation along key campaign touchpoints:

1. Identify and/or import audiences

  • Access scalable, privacy-safe identity insights with an optional resolution pixel — purpose-built to convert anonymous traffic into actionable, cross-channel data with industry-leading match rates
  • Pull data from your existing CRM or set up automated SFTP sweeps that leverage behavioral flags
  • Import audiences automatically via webhook

2. Personalize at scale

  • Leverage a secure, no-code campaign builder with customizable templates
  • Personalize mailers with behavioral insights, product references, locations, and more
  • Enable internal or agency teams to build campaigns quickly and confidently

3. Automate and deploy

  • Validate mail-ready files via CASS/NCOA hygiene and send for printing
  • Deploy campaigns with flat-rate pricing, SOC 2 compliance, and redundant production
  • Monitor real-time responses to identify leads and flag responders

4. Enhance with omnichannel touchpoints

  • Add complementary digital outreach via email, landing pages, or CRM updates
  • Integrate seamlessly into broader marketing journeys

Automate effective
re-engagement.

Ready to boost conversion and retention? Let’s connect.

Contact Us