Every critical communication is an opportunity to strengthen your relationship with a customer. But when messages are confusing, overwhelming, or impersonal, you risk losing their trust and their business.
This on-demand session, originally presented in late 2025, features RRD experts Evan Cunningham and Jennafer Brechtel-Higgins sharing the most actionable insights from RRD’s latest consumer research on critical business communications. They highlight what stood out most in the study, and walk through practical solutions you can implement immediately.
You’ll hear:
- How to give customers more control over when and how they receive communications
- Ways to create an omnichannel platform that delivers a seamless experience across channels
- How to make every message clearer and easier to understand through plain language and purposeful design
- How consistent branding across touchpoints builds credibility and customer trust
- Why effective personalization is about being considerate with data — not just clever
SPEAKERS
Evan Cunningham
Senior UX Researcher and UX Designer, RRD
Jennafer Brechtel-Higgins
Manager of Product and Services, RRD Business Communication Solutions