Earning attention and trust across channels has become more challenging. Physical mail continues to deliver strong engagement, but direct mail programs can still face inefficiencies, fragmented execution, and limited visibility into ROI.
In this webinar, originally presented in December 2025, RRD experts Scott Amundsen, Panos Anadiotis, and Stefanie Cortes provide a blueprint for transforming your direct mail operations. They also address the three barriers most often holding marketers back: the economics of execution, disconnected storytelling across channels, and the challenge of attribution precision.
Why watch?
After watching this webinar, you'll be ready to:
- Apply right-sizing principles to manage production and postage volatility
- Integrate tactile mail into automated, omnichannel workflows
- Build a closed-loop attribution framework for physical media
- Identify practical first steps to prove high-ROI direct mail test cases
SPEAKERS
Scott Amundsen
Direct Marketing Strategist, RRD
Panos Anadiotis
Vice President, Integrated Strategy & Solutions, RRD
Stefanie Cortes
Vice President, Direct Marketing Business Development, RRD