Mapping Intelligence and Print Production Boost In-Store Traffic, Sales | Retail
11/5/2026
- Retailer growth: A jewelry company sought better targeting and reliable catalog distribution to support independent retailers.
- Integrated solutions: Iridio by RRD combined hyperlocal campaigns and mapping intelligence with RRD’s personalized printing and regional distribution.
- Measurable results: Retailers experienced increased transactions and store visits, while digital campaign engagement surpassed industry averages.
Iridio℠ by RRD’s digital campaigns and foot-traffic analyses drive store visits and market share for leading jewelry manufacturer
CHALLENGE
A jewelry manufacturer aimed to help their large network of independent jewelers compete and grow market share. They provided the retailers with coordinated print and digital marketing, but sought better targeting and more agile print operations.
Their existing vendor operated from a single distribution center, creating bottlenecks in distributing millions of catalogs. Materials often reached the post office late, particularly during critical holiday sales periods.
Cost-prohibitive mapping services also limited access to hyperlocal insights into where sales originated. The company sought a partner with localized support, nationwide scale, and digital expertise.
SOLUTION
Building on their longstanding relationship with RRD, the company turned to Iridio by RRD to address these challenges. Drawing on their integrated capabilities across creative, media, and data and analytics, Iridio delivered the following solutions:
- Digital foot traffic study: Iridio leveraged cross-device technology to connect display ad exposure on mobile devices directly to physical store visits. This provided valuable cost-per-incremental-visit and ROI information.
- Hyperlocal dynamic mobile and cross-device display ad campaign: Iridio implemented a three-month dynamic mobile and cross-device display campaign supporting retailers through Black Friday, the winter holidays, and Valentine’s Day. These precisely targeted mobile ads were designed to reach hyperlocal retail audiences and drive in-store traffic.
- Mapping and intelligence: Utilizing advanced mapping technology and POS data, Iridio analyzed two years of historical sales for the company’s retailers. Iridio broke down data by carrier route to build intelligent catalog profiles. Retailers could then see geographic customer data and exactly where transactions originated.
- Hyperpersonalized content: Each retailer can now customize marketing to reflect their brand and local market through RRD’s catalog variations and other customization opportunities.
- Print production: RRD assumed the printing and distribution of over four million catalogs for the company.
- Streamlined print and distribution: By leveraging RRD’s extensive geographic footprint, print fulfillment transitioned from one distribution center to 10 regional RRD facilities. Millions of catalogs can now reach mailboxes within a scheduled two-day window due to RRD's high standing at the USPS — even during critical holiday seasons.
The company relies on Iridio for targeted analysis that pinpoints where customers live, work, and spend, helping guide marketing decisions. Digital and foot traffic studies also measure real-world results by tracking how ads drive store visits and conversions.
RESULTS
The partnership with Iridio has evolved from a vendor-client relationship into a game-changing marketing platform for the company’s independent jewelers. By leveraging Iridio’s digital services and RRD’s print production solutions, retailers have achieved:
- Sales lift: The foot traffic attribution study revealed increased transactions among participating stores. Digital ad exposure also helped drive store visits, with one key market experiencing particularly strong visitation growth. The study provided valuable cost-per-visit insights to assess campaign performance.
- Dynamic mobile and cross-device display campaign success: The hyperlocalized holiday campaign generated substantial impressions and achieved a strong dynamic mobile engagement rate, surpassing industry averages.
- Integrated print and digital marketing: Geographic and sales insights helped retailers refine catalog targeting alongside digital campaigns, supporting a more comprehensive approach to local marketing.
- Increased print production efficiency: Shifting to regional RRD facilities significantly reduced the risk of delayed catalog deliveries during critical holiday windows.
- Market share growth: The program successfully helped retailers move the needle in key focus areas.