Grocery Retail Marketing Outlook
5/27/2025 RRD
What’s ahead for grocery marketers — and how to prepare for it
As price-sensitive shoppers adapt their habits and loyalty continues to waver, grocery marketers are entering 2025 with a sharper focus on innovation, flexibility, and omnichannel strategy. RRD’s latest industry outlook explores how grocery retailers are aligning investments, campaigns, and technology to stay competitive in an evolving marketplace.
Inside the report:
- How budgets are shifting across digital and retail media
- What’s driving investment in omnichannel and in-store innovation
- The role of AI, customer data platforms, and personalization tools
- Where grocery marketers are testing emerging tech and media
This outlook is built for marketers navigating the unique demands of grocery retail — offering a timely view of what’s next and how to prepare.