2024 Retail Consumer Report

Unwrapping Holiday Trends

RRD’s 2024 Retail Consumer Report provides insights into evolving consumer behaviors and preferences that are reshaping marketing strategies, equipping retailers to navigate and thrive during this crucial period.

What’s in the report:

• The effect of shifting shopping timelines on sales
• How holiday hosting plans shape purchasing decisions
• The balance between spending vs. saving during the holidays
• How consumers locate the best holiday deals
• Social media’s influence on holiday shopping behaviors
• The impact of personalized rewards on brand loyalty
• Holiday travel and the growing demand for automotive services

From shifting shopping behaviors to the power of social media, we cover it all to help you make the most of this holiday season.