BIOGRAPHY
Michelle Garcia, Director of Strategy at RRD, is a veteran strategist with over three decades in the CPG and grocery industry. Her career focuses on guiding major brands through market shifts — from the rise of digital retail to leveraging new consumer trends. Garcia is an expert in mastering the CPG ecosystem by leveraging data, identifying opportunities and connecting brands with consumers.
EXPERTISE
CPG & Grocery Strategy: CPG industry, private label, share of stomach
Consumer Trends: Health and wellness, premiumization, Hispanic consumers, category-specific trends (e.g., pet humanization, modern sodas popularity)
Digital Commerce: Digital media, commerce marketing, shopper behavior and insights