Packaging Innovation Fuels Successful Social Media Influencer Holiday Campaign | Retail
4/11/2024
Timely support from RRD’s Packaging Solutions helps spotlight leading brand’s product collection
CHALLENGE
A leading spice, herb, and botanical brand faced a pressing challenge in preparation for a holiday-themed influencer marketing campaign. As the holiday season approached, the brand’s incumbent packaging vendor failed to meet their needs for the upcoming campaign.
The campaign was set to showcase the brand’s in-home collection of sprays, oils, and diffusers to influencers, and was at risk without a quick and reliable solution. Ultimately, the project's success was critical. The brand required immediate external support to get the package into influencers’ hands to leverage social media influence in time for the holidays.
SOLUTION
RRD’s Packaging Solutions team stepped in to fill the gap left by the previous vendor, driven in part by a longstanding relationship with the brand. The local presence of RRD — combined with the proximity of their best-in-class production facilities — played a pivotal role in the client's decision.
The RRD team quickly collaborated with the brand’s internal teams, sending products to the designer to create a replacement box prototype. After just a single design revision, the client approved the vibrant, visually appealing packaging. With the approved artwork in hand, RRD expedited the box’s production process, ensuring timely delivery for the holiday campaign.
RESULTS
The collaboration resulted in:
- The successful launch of an influencer box that visually and functionally represented the client's premium essential oils collection in time for the holidays
- Strengthened client satisfaction due to RRD’s ability to meet tight deadlines and provide personalized, local service
- Enhanced brand visibility and market reach for the client through timely social media promotion during an important holiday season