Custom-Built On-Site Creative Team Drives Client Goals | Retail
6/13/2025 RRD
Iridio℠ by RRD's comprehensive solution helps leading home improve elevate cross-channel brand stewardship
CHALLENGE
In an effort to create diverse visuals across a variety of applications in-store, a major American home improvement retailer — operating more than 2,000 stores — struggled to maintain rigorous adherence to its established brand. To achieve this goal, the big-box retailer required an on-site team at its corporate headquarters to provide innovative creative service solutions.
SOLUTION
Iridio by RRD curated a team of creative, account management, operations, project management, and production professionals to develop and execute work from creative brief through file release. This team initially resided on-site as a Facilities Management team. However, the engagement evolved to include near-site support to fit the client's hanging business needs.
Today, the account management and creative services teams reside on-site, and the execution team resides at the RRD Atlanta studio. Leadership layers have been added to adapt to a team of over 100 employees.
RESULTS
Utilizing this hybrid model, the client has experienced elevated brand stewardship across both in-store and online marketing channels through a dedicated team that has an 80% win rate in competition with the client’s agency community when pitching creative solutions to upcoming marketing events.
Iridio has managed increased complexity and demand, seamlessly adapting our hybrid model to process an average project volume increase of 15% each year. All print production is now produced by Iridio to continue to further cost savings for the client. Additional results include:
- 2,500+ highly complex projects processed per year – accuracy rate exceeding 99%
- Cycle-time service level agreements (SLAs) in the 90th percentile
- 15% increase in project volume per year
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