CPG Marketing Outlook
5/27/2025 RRD
What’s ahead for consumer packaged goods marketers — and how to prepare for it
In an industry where price sensitivity is high and shopper loyalty is always up for grabs, CPG marketers are navigating 2025 with a close eye on shifting consumer behavior and economic pressure. RRD’s latest industry outlook, based on our December 2024 Industry Survey, explores how marketers are adjusting strategies to stay relevant and connect more meaningfully with today’s value-driven buyers.
Inside the report:
- Budget trends and priorities
- How marketers are balancing brand-building with near-term performance
- Where personalization and digital investment are headed
- What technologies are being explored to influence consumer decisions
This report offers valuable perspective for CPG marketers working to differentiate their brands in a fast-moving, loyalty-challenged marketplace.