VersaTac™ Liner-Free Label Technology Drives Cost Savings and Sustainability for U.S. Transport Company
8/18/2022 RRD
Client reduces costs by over $300K, meets demand of 105% spike in label usage
CHALLENGE
A pandemic-driven surge in e-commerce transactions left a major American transport company struggling to keep pace with a 105% spike in label product usage. The client sought an external partner to help navigate this increase in demand and mitigate global supply chain challenges.
SOLUTION
Due to a longstanding relationship with RRD spanning various business units, the company turned to RRD’s label experts seeking an alternative to traditional labels.
RRD deployed their VersaTac™ Liner-Free linerless label technology to replace the brand’s existing traditional label material. RRD's VersaTac Liner-Free linerless labels are created with a release coating in place of a liner, providing cost, safety, and sustainability benefits. RRD developed the linerless technology in the 1990s and was the first to use it commercially.
Following a testing process to align the product with the company’s quality assurance standards and ensure ease of use at the warehouse level, a live rollout ensued.
RESULTS
The advantages of transitioning to RRD's VersaTac Liner-Free linerless shipping labels included an overall cost savings of more than $300K as well as enhanced sustainability efforts due to liner material waste elimination. More labels per roll translated to:
- Decreased shipping costs due to lower carton usage
- Decreased physical storage requirements
- Increased productivity due to fewer media changes at printer stations