Targeted Inserts and Circulars for Maximum Marketing Reach

Our precisely targeted inserts engage consumers with meaningful offers and messaging that influence decisions

Inserts and circulars offer broad reach to 105 million households, whether mailed inside RRD’s Save Direct Mail Package or distributed through our network of complementors. They can also be targeted to a neighborhood, ensuring your messaging and offers resonate with local audiences.

Features and benefits

Resonate locally

Achieve greater flexibility and stronger relevance with more granular targeting and the opportunity to version your offers and messaging to a specific neighborhood or market offer.

Neighborhood profile:

Homeowners
Families with children
Fitness interest

Optimized distribution

Strategically distribute offers via RRD’s Save Direct Mail Package or our national network of distribution partners.

example of a mailer inside a residential mailbox

Attention-grabbing formats

Stand out and meet any objective with a variety of sizes and formats, including oversized, die-cuts, booklets, and more.

Full-service printing

Take advantage of RRD’s end-to-end printing services, or provide us pre-printed inserts to distribute.

Expect strong response

Inserts and circulars are trusted by deal-seeking consumers to plan where to shop and save on everything from groceries and dining out to home services and more.

1| RRD Awareness to Action study, June 2023, among those who use print circulars to plan shopping.
2| RRD Awareness to Action study, August 2024

80%

of consumers use circulars to save on groceries¹

50%

look through all of the ads in RRD’s Save Direct Mail Package²

The RRD difference

Unlock the key advantages of RRD’s highly targeted inserts and circulars

Localized messages
Use predictive intelligence from the RRD Consumer Graph^℠ to customize messages and offers that resonate with local audiences.

Targeted reach
Optimize delivery to ideal neighborhoods nationwide using RRD’s direct mail package and distribution partners.

Full-service expertise
Beyond distribution, RRD’s coast-to-coast printing facilities provide quality, efficiency, and dependability.

Proven engagement
Consumers respond to ads in Save, with 63% reporting they made one or more purchases in the past 30 days³.

3| RRD Awareness-to-Action Study, fielded March 2021 – May 2024, n = 38,938 respondents, based on engaged Save Direct Mail Package users.

Staying relevant starts with staying informed.

young woman shopping in the supermarket grocery store.Reading ingredients,declaration or expiration

Case Study

INSERTS & CIRCULARS

Our precisely targeted inserts engage consumers with meaningful offers and messaging that influence decisions

Features and benefits

Resonate locally

Optimized distribution

Attention-grabbing formats

Full-service printing

Expect strong response

The RRD difference

Staying relevant starts with staying informed.

The RRD Consumer Report: Five Trends Shaping 2025

Survey: How Do Consumers Respond to Direct Mail in the Digital Age?

Printed Circulars Power Multichannel Success to Reach Consumers | RRD

Why Coupons Still Matter: How to Integrate Them Into a Successful Marketing Mix

Localize your message in a powerful way.