RRD’s comprehensive capabilities include implementing proven in-store solutions and using critical data analysis to engage shoppers and inspire loyalty to your brand.

Retail isn’t just an industry, it’s an institution. It’s where we experiment, innovate, test out new models and try on new tech. It’s where people come together, even when they can’t."

— National Retail Federation

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COVID & Your Customer

Keep a pulse on consumer behavior with a monthly snapshot of current market research on the retail industry amid the pandemic.

SEE THE INFOGRAPHIC

Toni Thompson
The current climate requires a hyperfocus on doing everything necessary to appear and operate as a risk-free destination. From behind the scenes to out in the aisles, how will you prove that it is?”

— Toni Thompson, President, RRD Retail Solutions

Overcoming challenges with broad capabilities, sharp focus

Internal complexities can challenge and even stunt your growth. Partner with RRD for the top talent, latest technology, and unmatched global resources to help prioritize and realign your efforts for needle-moving results.

Inventory destruction and obsolescence • Speed-to-market • Marketing automation • Complex workflows • Lifecycle visibility • Personalization • Tech stack integration • Customer retention

Retail empowerment with RRD

Marketing Strategy
  • Direct mail
  • Email
  • Personalization
  • Multichannel marketing campaigns
  • Improved campaign visibility
  • Creative
    • 3d videos
  • In-Store
    • Simplified store side execution
    • Store signage
    • Large format shelf labels & strips
    • Signage-related hardware
    • Window posters
    • Ceiling banners
    • Corrugated displays
    • Floor graphics
    • Register rolls
    • E-commerce shipping forms
Retail Packaging
  • Branded packaging
    • Folding cartons
    • Blister cards
    • Display trays
    • Rigid boxes
  • Brand experience kits
  • Package design and engineering
  • Gift card carriers
  • FlexMailer for promotions
Print
  • Fulfillment and distribution
  • Commercial and digital
  • Print on demand
  • Creative services
  • Finishing services
  • Labels
  • Production engineering
  • Installation
Logistics
  • Inbound supply
  • Outbound to DC/customer
  • Leveraged freight distribution
  • Truckload, LTL, intermodal, air ocean, white-glove, small parcel
  • Purpose-built technology
  • Centralized customer/vendor experience
  • Quick turnaround of customized products
Data & Insights
  • Marketing database management
  • Data analytics
  • Product propensity and usage modeling
  • Attrition modeling
  • Marketing trigger identification
  • Research and customer experience
  • Website, direct mail, and email usability testing
  • Brand value proposition analysis
  • Business intelligence
  • Marketing performance analysis and reporting
  • Implementation for Salesforce Marketing Cloud and Adobe Campaign solutions
  • Digital marketing campaign management

Experience matters.

RRD maintains...

  • 12 of the Top 100 National Retail Federation companies
  • Clients with rollouts of 1 to 10,000 locations
  • 30+ years of experience in producing POP and POS materials

Staying relevant starts with staying informed.

  • Our Work
    modern living with gray couch in front of yellow wall

    In-Store Intercepts Define Path to Collaborative Tool

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    Increasing Open Rates Strategically and Significantly

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    team of five office workers sitting in gray chairs having a meeting around a small circular table

    Custom-Built On-Site Creative Team Drives Client Goals

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  • Our Thoughts
    woman in puffy, orange jacket and black bag over her shoulder in an aisle at the grocery store looking at products

    What It Takes to Gain True In-Store Consumer Insight

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    woman in dark green jacket looking at different product choices in the aisle of a grocery store

    Signage Localization — Why It Matters to the Future of In-Store CX

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    woman in a yellow sweater holding her phone staring out the window of a coffee shop

    For Retailers Who Need a Fresh Perspective on Email Marketing

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  • Our Products
    woman pulling direct mail out of mail box

    Acuity™
    Test direct mail at a fraction of the cost and time

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    Cloud Direct™
    Leverage Salesforce’s marketing platform to drive customer engagement

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    woman smiling while looking at cell phonewoman smiling while looking at cell phone

    Digicom™
    Transform catalogs, circulars and flyers into interactive shopping experiences

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    feet standing by a three-way arrow

    Marketing Hub
    Expand your reach and localize your message

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    man wearing eye-tracking glasses at grocery store

    In-Store Insights
    Identify valuable opportunities for CX improvement, quickly and confidently

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    Colorful building

    Variable Content Automation
    Create location-specific marketing materials while cutting time and costs

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Toni Thompson

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Toni Thompson, President, RRD Retail Solutions
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