Retail Industry Services and Solutions | RRD

RRD’s comprehensive capabilities include implementing proven in-store solutions and using critical data analysis to engage shoppers and inspire loyalty to your brand.

Retail isn’t just an industry, it’s an institution. It’s where we experiment, innovate, test out new models and try on new tech. It’s where people come together, even when they can’t."

— National Retail Federation

infographic of social distancing at store checkout

Covid and your customer

Keep a pulse on consumer behavior with a monthly snapshot of current market research on the retail industry amid the pandemic.

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The current climate requires a hyperfocus on doing everything necessary to appear and operate as a risk-free destination. From behind the scenes to out in the aisles, how will you prove that it is?”

— Jay Schumacher, VP, Client Services and Solutions

Overcoming challenges with broad capabilities, sharp focus

Internal complexities can challenge and even stunt your growth. Partner with RRD for the top talent, latest technology, and unmatched global resources to help prioritize and realign your efforts for needle-moving results.

Inventory destruction and obsolescence • Speed-to-market • Marketing automation • Complex workflows • Lifecycle visibility • Personalization • Tech stack integration • Customer retention

Retail empowerment with RRD

Marketing Strategy

Direct mail
Email
Personalization
Multichannel marketing campaigns
Improved campaign visibility
Creative
- 3d videos

In-Store
- Simplified store side execution
- Store signage
- Large format shelf labels & strips
- Signage-related hardware
- Window posters
- Ceiling banners
- Corrugated displays
- Floor graphics
- Register rolls
- E-commerce shipping forms

Retail Packaging

Branded packaging
- Folding cartons
- Blister cards
- Display trays
- Rigid boxes

Brand experience kits
Package design and engineering
Gift card carriers
FlexMailer for promotions

Print

Fulfillment and distribution
Commercial and digital
Print on demand
Creative services

Finishing services
Labels
Production engineering
Installation

Logistics

Inbound supply
Outbound to DC/customer
Leveraged freight distribution
Truckload, LTL, intermodal, air ocean, white-glove, small parcel

Purpose-built technology
Centralized customer/vendor experience
Quick turnaround of customized products

Data & Insights

Marketing database management
Data analytics
Product propensity and usage modeling
Attrition modeling
Marketing trigger identification
Research and customer experience
Website, direct mail, and email usability testing

Brand value proposition analysis
Business intelligence
Marketing performance analysis and reporting
Implementation for Salesforce Marketing Cloud and Adobe Campaign solutions
Digital marketing campaign management

Experience matters.

RRD maintains...

12 of the Top 100 National Retail Federation companies
Clients with rollouts of 1 to 10,000 locations
30+ years of experience in producing POP and POS materials

Staying relevant starts with staying informed.

Leading Sweet Treat Brand Cleverly Conceals Shipping Pallets In-Store | Retail

E-Commerce Brand Switches to Clean Tac® for Product Return Labels | Retail

4 Tactics to Drive Greater ROI From Your Email Lists

4 Tactics to Drive Greater ROI From Your Email Lists

Work smarter, not harder

Inspired by your goals, Products by RRD are tailored solutions developed to make an impact — and your life easier.

Virtual direct mail testing

Print integration via SFMC Journey Builder

360-degree view of your communications ecosystem

Centralized, online print and fulfillment platform

Interactive catalogs and circulars

Flex Mailer^™

Innovative design + reduced shipping costs + enhanced brand experience

The_Loft@RRD

Innovation-as-a-Service for digital transformation

RRD Avenue

Variable Content Automation for Retail

Safe, touch-free solutions
to activate powerful data

Ask An Expert

Jay Schumacher, VP, Client Services and Solutions

Ask An Expert