Streamlined Packaging, Supply Chain Management Accelerate New Product Launch | Healthcare

6/18/2025

RRD Asia’s comprehensive solution helps leading maternal care brand overcome vendor challenges, accelerate speed to market 

CHALLENGE

A leading maternal care brand sought to expand their product portfolio but faced significant challenges. All of their supplier relationships were based in China, but none offered kitting services — a critical requirement for launching the new product line. Further complicating matters, suppliers required prepayment before production, reflecting a lack of trust and threatening project timelines.

SOLUTION

The brand entrusted RRD Asia to deliver a comprehensive, end-to-end packaging and supply chain solution tailored to their launch needs. Key solution components included:

• Regulated medical device packaging and kitting: The client selected RRD due to their proven track record in delivering high-quality medical device packaging and kitting. RRD also provided all necessary certifications and compliance expertise to meet stringent regulatory standards.
• Streamlined supply chain operations: RRD, as sole direct supplier, managed the brand's complete supply chain, from ordering and packaging to kitting. This allowed the client to remain focused on core operations.
• Integrated in-house production: All collateral, labels, printed materials, packaging, and final kitting were handled under one roof. This centralized production model accelerated speed to market and improved quality control.
• Global program management: RRD provided expertise and oversight across new product launches, order management, third-party supplier coordination, forecasting, and fulfillment.
• Vendor coordination and flexibility: RRD worked directly with suppliers and managed all directed buy materials. By offering flexibility in payment terms and building strong local vendor relationships, RRD helped maintain production timelines and reduce risk.

RESULTS

By partnering with RRD Asia, the brand launched their new product line on time while building stronger relationships with trusted suppliers. Results included:

• Successful new product launch: RRD’s expertise in packaging, kitting, and regulatory compliance for medical devices relieved the company of a critical but time-intensive responsibility. It also helped overcome the complexities of working with multiple suppliers in China to launch the new product line on schedule.
• Enhanced collaboration: Close collaboration between the client’s teams and RRD’s program managers fostered clear communication and alignment throughout the project.
• Client confidence: The client valued RRD’s proactive, transparent support and trusted them for reliable supply chain and packaging solutions for future growth.