In-Store marketing made easy.

RRD’s Variable Content Automation for Retail solution combines powerful workflow technologies with deep production resources to help stores efficiently create location-specific marketing materials while cutting production time and labor costs.

An Integrated, Transformative Solution

With in-store marketing needs varying widely across locations, many retailers have traditionally relied on manual processes to produce signage and operational materials that address specific location needs while adhering to brand guidelines.

Designed to simplify these complexities, RRD’s automated solution integrates both company and customer information in a unified data center to enable rapid and precise development, production, and distribution of location-tailored kits — cutting the project cycle from as many as 15 steps down to as few as four.

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Delivering High-Impact Benefits

Our best-in-class digital asset management and proofing automation tools are compatible with virtually all legacy systems, enabling quick and easy implementation to help you start achieving new levels of in-store marketing efficiency and performance.

Data File to Drive Versioning

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Design
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Personalized
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This solution allows our customers to improve their in-store marketing execution and focus their efforts on driving actual sales. — Doug Ryan, President of RRD
Marketing Solutions
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Blog

Signage Localization - Why It matters to the Future of in-Store CX

For physical retail locations, the in-store experience plays an essential role in continued success and relevancy. Here are a few keys to creating these meaningful in-store experiences.

read the article

Discover in-store marketing made easy.

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