Variable Content Automation for Retail

In-Store marketing made easy

RRD Avenue enables variable content automation for retail through a dynamic solution that combines powerful workflow technologies with deep production resources. The result: stores efficiently create location-specific marketing materials while they cut production time and labor costs.

An integrated, transformative solution

In-store marketing needs vary widely across locations. Many retailers have relied on manual processes to produce signage and operational materials that address specific location needs — within brand guidelines.

Designed to simplify these complexities, RRD’s automated solution integrates both company and customer information in a unified data center. This enables rapid and precise development, production, and distribution of location-tailored kits. It’s also known to cut the project cycle from as many as 15 steps down to as few as four.

This solution allows our customers to improve their in-store marketing execution and focus their efforts on driving actual sales.”

— Doug Ryan, President of RRD
Marketing Solutions

Delivering high-impact benefits

Our best-in-class digital asset management and proofing automation tools are compatible with virtually all legacy systems, enabling quick and easy implementation to help you start achieving new levels of in-store marketing efficiency and performance.

Data file to drive versioning

Design
template

Personalized
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Blog

Signage Localization: Why It Matters To The Future Of In-Store CX

For physical retail locations, the in-store experience plays an essential role in continued success and relevancy. Here are a few keys to creating these meaningful in-store experiences.

read the article

Discover in-store marketing made easy.

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