Grocery Industry Solutions

One partner for every aisle

Drive traffic, protect margins, and maximize share of wallet — from pre-shop to checkout.

From family-run businesses to large, national retailers, RRD helps grocers navigate modern industry challenges as one integrated partner.

By the numbers

120MM Printed grocery circulars delivered weekly

#1 Marketing mailer of the USPS

9/10 Top grocery retailers work with us

860+ Grocery brands served

98% U.S. digital household reach across 130MM households

Integrated support for the modern grocer journey

I’m a marketing
decision-maker.

Help me drive foot traffic, build customer loyalty, and bridge digital and physical touchpoints pre-shop and in-store.

Explore solutions

I’m an operations
decision-maker.

Help me eliminate vendor fragmentation, reduce operational costs, and improve supply chain reliability

Explore solutions

Grocery marketing

Engage consumers across the full funnel with RRD’s grocery marketing solutions.

Pre-shop

Printed circulars
Direct mail
Digital media
Email

Creative development
Content automation
Campaign management
First-party data management and optimization

In-store

Shelf promotions and pricing
Graphics
Window decals
POP/POS

Digital signage
eCirculars and coupon books
Labels and label innovation

Post-shop

Analytics and reporting
- Foot traffic analysis
- Sales lift analysis
- Audience insights
- NCH insights

Campaign optimization
Loyalty marketing
Multichannel re-targeting

woman looking at her phone while grocery shopping

Grocery operations

Prioritize cost reduction, efficiency, and supply chain reliability with RRD’s grocery operations solutions.

Front-of-store

Digital printing
BPA-free POS rolls
Bag closures
Specialty and smart labels
NCH coupon redemption services
Communications ecosystem visibility and custom ordering

Merchandising support
Signage and displays
- Shelf promotions and pricing
- Graphics
- Window decals
- POP/POS
- Digital signage

Back-of-store

Prime, warehouse, and shipping labels
Strategic support
Workflow automation
CRM, database, and data processing

Inventory tracking and management
Production and logistics
- Kitting and fulfillment
- Full-service production services

shopping carts lined up against a gray brick wall

Iridio^℠ by RRD

Iridio is a full-service marketing partner that unifies creative, media, and data + analytics to simplify complexity and activate grocery brands at defining moments in their customer’s day.

Learn more

Patented, award-winning strategic support

Empower data-driven decision-making with RRD’s innovation, technology, and solutions:

Enterprise
Enterprise
- Focus on AI-related privacy, ethics, and compliance
- Over 25 tools and resources in our tech stack
Data and targeting
Data and targeting
- RRD Consumer Graph^℠
- Integrated first- party data management and optimization
- Contextual targeting
Smart labels
Smart labels
- VersaTac Liner-Free^™ linerless labels
- VersaTac IQ^™ RFID labels
Creative and media
Creative and media
- 18+ media patents
- ConnectOne^®
- AP-Pro^℠

Iridio by RRD Research

The 2026 Grocery Perspectives Report

How are decision-makers at leading grocery brands responding to modern industry pressures? Iridio’s latest research highlights five key themes from interviews with grocery leaders across the country.

Read the Report

Iridio by RRD 2026 Marketing Predictions Report

United Ad Label: Enterprise labels engineered for the grocery industry

UAL, an RRD company, provides instant access to over 4,500 stock and custom labeling products, from FDA/USDA-compliant food prep and all-temp freezer labels to custom packaging and POS rolls.

Explore UAL Labels