The Industry, Right Now

As a result of the COVID-19 pandemic, grocery shopping today looks a lot different for your customers. How will you adapt to meet their new normal?

FMI-The Food Industry Association’s Annual U.S. Grocery Shopper Trends Study | 2020

person pushing cart through a grocery store
infographic of social distancing while going through the checkout at grocery store

COVID & Your Customer

Keep a pulse on consumer behavior with our monthly snapshot of current market research on the grocery and convenience store industry amid the pandemic.


headshot of Jeff Braun, Senior Sales Executive, Grocery and Retail
Social distances. Sanitation protocols. Online ordering. Fewer trips to the store. The shopping experience for your customers has changed. Those who can adapt to deliver seamless experiences and the most relevant communications will not only gain trust, but drive growth."

— Jeff Braun, Senior Sales Executive | Grocery & Retail

Challenges aplenty, solutions abound

Proliferation of suppliers Scaling personalization Tons of content Data integration Manual processes Endless versioning Leveraging analytics Consumer expectations

The challenges you face are persistent and abundant. It takes proven grocery expertise and the most comprehensive portfolio of capabilities in the industry to overcome them.

woman walking through a grocery store her phone

Store empowerment with RRD

Customer Activation
  • Customer acquisition/retention
  • Direct mail
  • Email
  • Digital marketing
  • Data segmentation
CX & Engagement
  • Creative, content, and digital asset management
  • Campaign management
  • Communications management
  • Analytics and reporting
  • Shelf promos and pricing
  • Graphics
  • Window decals
  • POP display
  • Digital signage
  • Outdoor signage (at the pump)
  • Store set verification
  • In-store mobile and beacon
  • Photography and video
Local Marketing
  • eCirculars/coupon books
  • OOH (Out of Home)
  • Digital
  • Mobile
  • Media placement services
  • Regional sourcing
  • Packaging
  • Private label
  • Labels
  • Freezer labels
  • Expiration date labeling
  • in-box materials

Staying relevant starts with staying informed.

  • Our Work
    man getting something out of the freezer in the grocery store

    Personalized Coupon Booklets Boost Redemption Rates | Grocery

    Learn More

    aisles of pre-packaged food

    Super Grocer Gets Fresh In-Store Signage in Record Time | Grocery

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  • Our Thoughts
    empty restaurant

    Sticking to Safety: How Labels Aid Restaurants and Retailers Amid COVID-19 Pandemic

    Learn More

    woman shopping for bottled water in grocery store

    What It Takes to Gain True In-Store Consumer Insight

    Learn More

    woman shopping for olive oil in grocery store

    Signage Localization — Why It Matters to the Future of In-Store CX

    Learn More

  • Our Products
    person writing with a tablet pen

    Identify valuable opportunities for CX improvement, quickly and confidently

    Learn More

    retail clothing store display

    Variable Content Automation
    Create location-specific marketing materials while cutting time and costs

    Learn More

    woman shopping in refridgerator section of grocery store

    In-Store Insights
    Identify valuable opportunities for CX improvement, quickly and confidently

    Learn More

Randy Denbow

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Randy Denbow, Global Sales Executive
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