Grocery and Convenience Store Industry Services | RRD

The Industry, Right Now

As a result of the COVID-19 pandemic, grocery shopping today looks a lot different for your customers. How will you adapt to meet their new normal?

Changed where they shop

78%

Shop at fewer stores

40%

Shop more online

28%

Avoid stores they usually shop

15%

Changed the store they most frequently shop

11%

No longer shop in-store

10%

FMI-The Food Industry Association’s Annual U.S. Grocery Shopper Trends Study | 2020

person pushing cart through a grocery store

infographic of social distancing while going through the checkout at grocery store

COVID & Your Customer

Keep a pulse on consumer behavior with our monthly snapshot of current market research on the grocery and convenience store industry amid the pandemic.

SEE THE INFOGRAPHIC

Social distances. Sanitation protocols. Online ordering. Fewer trips to the store. The shopping experience for your customers has changed. Those who can adapt to deliver seamless experiences and the most relevant communications will not only gain trust, but drive growth."

— Jeff Braun, Senior Sales Executive | Grocery & Retail

Challenges aplenty, solutions abound

Proliferation of suppliers • Scaling personalization • Tons of content • Data integration • Manual processes • Endless versioning • Leveraging analytics • Consumer expectations

The challenges you face are persistent and abundant. It takes proven grocery expertise and the most comprehensive portfolio of capabilities in the industry to overcome them.

woman walking through a grocery store her phone

Store empowerment with RRD

Customer Activation

Customer acquisition/retention
Direct mail
Email
Digital marketing
Data segmentation

CX & Engagement

Creative, content, and digital asset management
Campaign management
Communications management
Analytics and reporting

In-Store

Shelf promos and pricing
Graphics
Window decals
POP display
Digital signage

Outdoor signage (at the pump)
Store set verification
In-store mobile and beacon
Photography and video

Local Marketing

eCirculars/coupon books
OOH (Out of Home)
Digital
Mobile
Media placement services
Regional sourcing

Merchandising

Packaging
Private label
Labels
Freezer labels
Expiration date labeling
in-box materials

Staying relevant starts with staying informed.

Full-Service Campaign Management Drives Scalable Email Program | Retail

Full-Service Campaign Management Drives Scalable Email Program | Retail

National Chain of Highway Stopping Centers Overhauls In-Store Signage | Retail

National Chain of Highway Stopping Centers Overhauls In-Store Signage | Retail

Spring 2021 Snapshot: COVID's Impact on Consumer Behavior

Spring 2021 Snapshot: COVID's Impact on Consumer Behavior

Work smarter, not harder

Inspired by your goals, Products by RRD are tailored solutions developed to make an impact — and your life easier.

Print integration via SFMC Journey Builder

360-degree view of your communications ecosystem

Centralized, online print and fulfillment platform

Interactive catalogs and circulars

A digital augmentation model connecting the customer journey

The_Loft@RRD

Innovation-as-a-Service for digital transformation

RRD Avenue

Variable Content Automation for Retail

Safe, touch-free solutions
to activate powerful data

Ask An Expert

Randy Denbow, Global Sales Executive

Ask An Expert