The Industry, Right Now

As a result of the COVID-19 pandemic, grocery shopping today looks a lot different for your customers. How will you adapt to meet their new normal?

FMI-The Food Industry Association’s Annual U.S. Grocery Shopper Trends Study | 2020

person pushing cart through a grocery store
infographic of social distancing while going through the checkout at grocery store

COVID & Your Customer

Keep a pulse on consumer behavior with our monthly snapshot of current market research on the grocery and convenience store industry amid the pandemic.

SEE THE INFOGRAPHIC

headshot of Jeff Braun, Senior Sales Executive, Grocery and Retail
Social distances. Sanitation protocols. Online ordering. Fewer trips to the store. The shopping experience for your customers has changed. Those who can adapt to deliver seamless experiences and the most relevant communications will not only gain trust, but drive growth."

— Jeff Braun, Senior Sales Executive | Grocery & Retail

Challenges aplenty, solutions abound

Proliferation of suppliers Scaling personalization Tons of content Data integration Manual processes Endless versioning Leveraging analytics Consumer expectations

The challenges you face are persistent and abundant. It takes proven grocery expertise and the most comprehensive portfolio of capabilities in the industry to overcome them.

woman walking through a grocery store her phone

Store empowerment with RRD

Customer Activation
  • Customer acquisition/retention
  • Direct mail
  • Email
  • Digital marketing
  • Data segmentation
CX & Engagement
  • Creative, content, and digital asset management
  • Campaign management
  • Communications management
  • Analytics and reporting
In-Store
  • Shelf promos and pricing
  • Graphics
  • Window decals
  • POP display
  • Digital signage
  • Outdoor signage (at the pump)
  • Store set verification
  • In-store mobile and beacon
  • Photography and video
Local Marketing
  • eCirculars/coupon books
  • OOH (Out of Home)
  • Digital
  • Mobile
  • Media placement services
  • Regional sourcing
Merchandising
  • Packaging
  • Private label
  • Labels
  • Freezer labels
  • Expiration date labeling
  • in-box materials

Work smarter, not harder

Inspired by your goals, Products by RRD are tailored solutions developed to make an impact — and your life easier.

Randy Denbow

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Randy Denbow, Global Sales Executive
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