The industry, right now

As a result of the COVID-19 pandemic, grocery shopping today looks a lot different for your customers. How will you adapt to meet their new normal?

FMI-The Food Industry Association’s Annual U.S. Grocery Shopper Trends Study | 2020

person pushing cart through a grocery store
headshot of Jeff Braun, Senior Sales Executive, Grocery and Retail
Social distances. Sanitation protocols. Online ordering. Fewer trips to the store. The shopping experience for your customers has changed. Those who can adapt to deliver seamless experiences and the most relevant communications will not only gain trust, but drive growth."

— Jeff Braun, Senior Sales Executive | Grocery & Retail

Challenges aplenty, solutions abound

Proliferation of suppliers • Scaling personalization • Tons of content • Data integration • Manual processes • Endless versioning • Leveraging analytics • Consumer expectations

The challenges you face are persistent and abundant. It takes proven grocery expertise and the most comprehensive portfolio of capabilities in the industry to overcome them.

woman walking through a grocery store her phone

Store empowerment with RRD

Customer Activation
  • Customer acquisition/retention
  • Direct mail
  • Email
  • Digital marketing
  • Data segmentation
CX & Engagement
  • Creative, content, and digital asset management
  • Campaign management
  • Communications management
  • Analytics and reporting
In-Store
  • Shelf promos and pricing
  • Graphics
  • Window decals
  • POP display
  • Digital signage
  • Outdoor signage (at the pump)
  • Store set verification
  • In-store mobile and beacon
  • Photography and video
Local Marketing
  • eCirculars/coupon books
  • OOH (Out of Home)
  • Digital
  • Mobile
  • Media placement services
  • Regional sourcing
Merchandising
  • Packaging
  • Private label
  • Labels
  • Freezer labels
  • Expiration date labeling
  • in-box materials

Staying relevant starts with staying informed.

Work smarter, not harder

Inspired by your goals, Solutions by RRD are tailored solutions developed to make an impact — and your life easier.

Cloud Direct

Print integration via SFMC Journey Builder

Connect One

360-degree view of your communications ecosystem

Connect One Storefront

Centralized, online print and fulfillment platform

Digicom

Interactive catalogs and circulars

DX Attune

A digital augmentation model connecting the customer journey

Marketing Hub Logo

One hub, two paths to multichannel execution

The_Loft@RRD

Innovation-as-a-Service for digital transformation

RRD Avenue

Variable Content Automation for Retail

Randy Denbow

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Randy Denbow, Global Sales Executive
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