Cloud Direct by RRD™
Housed within Salesforce Marketing Cloud’s (SFMC) Journey Builder, Cloud Direct by RRD is a custom-built, trigger-based marketing activity.
This multi-channel solution improves targeting and extends the SFMC platform — and your marketing reach — by optimizing the integration of print and digital messaging.
Easy to use, Cloud Direct by RRD™
only requires three steps.
Send to recipients
Cloud Direct by RRD™: Data Leveraged, Conversation Continued
The goal: Be where your customers are. To make that happen, Cloud Direct leverages Salesforce’s best-in-class marketing platform to drive customer engagement and response through the most meaningful channel.
Here is a small sample of real-life marketing challenges. This is where Cloud Direct shines:
- Cross promotions and product suggestions
- Driving digital acquisition
- Personalized browse/cart abandonment
- Customer Record Synchronization Logic
- Preference management execution
- High-value customer loyalty
Cloud Direct by RRD Playbook: How to Optimize Journey Builder to Maximize Your SFMC Investment
We share the perfect plays to help you marry online and offline communications within a single campaign, effectively.
DOWNLOAD THE PLAYBOOK