Cosmetics Company Enhances Brand Presence with Sustainably Produced GWP Displays | Retail
8/27/2025
RRD Asia's display solutions amplify consumer engagement, bolster cosmetic company’s premium image
CHALLENGE
A global leader in the cosmetics industry sought high-end, sustainable gift-with-purchase (GWP) display solutions for year-round promotions. Their existing displays, made from non-sustainable materials including metal and plastic, were at odds with the brand's environmental goals.
The company wished to develop 100% sustainable paper displays with premium finishes — ideally also eliminating clear polyester fillers, corrugated fluting, visible raw edges, and plastic tape. They sought an external partner who could produce these displays with maximum cost and production efficiencies.
SOLUTION
The company partnered with RRD Asia to develop GWP display solutions to address these various challenges. RRD Asia’s comprehensive strategy included initiatives aimed at enhancing sustainability, improving operational efficiency, and meeting the client's premium quality standards.
RRD's design and engineering teams provided structural concepts for customized paper-based displays featuring stability, ease of in-store assembly, and cost-effectiveness. They also researched, selected, and utilized 100%-recyclable materials that would align with the company’s sustainability standards — including cardboards, papers, coatings, and inks.
Rapid prototyping was utilized to quickly produce functional samples for client validation, streamlining development. From these prototypes, RRD Asia developed sturdy outer shipping boxes and cushioning for product safety during transit. Standardized drop tests and transportation vibration tests were conducted to guarantee quality delivery.
An additional critical challenge: precise color matching. RRD’s G7-certified experts utilized their color expertise throughout each stage of production to ensure consistency, leveraging various types of raw materials and advanced equipment.
To facilitate display assembly once in-store, RRD Asia not only developed printed assembly instructions but also created a video that store personnel could access via a QR code.
RESULTS
RRD Asia successfully enabled their cosmetics client to meet ambitious sustainability targets while enhancing the company’s market presence and operational efficiencies. Specific benefits included:
- Sustainability: All displays are now constructed from 100% sustainable materials, significantly reducing the brand's ecological footprint and aligning with the company’s sustainability goals
- Enhanced retail engagement: Eye-catching eco-displays improved in-store visibility and customer interaction, leading to increased sales conversion
- Cost savings: Strategic innovations resulted in cost reductions while maintaining the brand's premium image. This addressed budget constraints without compromising quality
- Strengthened partnerships: The client recognized RRD as a trusted supplier, leading to collaboration on additional projects going forward