Data, Expertise, and the Composable Future
12/2/2025
When marketing technology stacks become overly complex and bloated with unnecessary tools and capabilities, many CMOs are left struggling with vendor complexity and diminishing returns. The answer isn’t to chase the next monolithic, do-it-all system. It's time to stop being promised the moon by vendors and start building a solution that can grow and shrink as your business demands.
In this episode of The Orchestration Podcast from Iridio℠ by RRD, we explore the idea of composable technology. Paul Mandeville, Chief Product Officer, and Kevin Ulland, Vice President of Product Management, share Iridio’s perspective on what composable technology is, why it matters, and how to build a MarTech stack that truly works better for your business.
Key takeaways include:
- Understand the purely technical and the expanding philosophical definitions of a composable stack and how it enables you to scale your capabilities as needed.
- Learn why getting your "data house in order" is the currency of the future and the foundation of a robust and compliant marketing system.
- Discover why a coordinating hub is crucial for privacy compliance, a single source of truth for your customers, and escaping inflated vendor ROI claims.
- Gain insight into how clear marketing outcomes — not shiny new technology — should drive your decisions and help you avoid the endless vendor churn.
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About the series
The Orchestration podcast, presented by Iridio℠ by RRD, highlights how modern marketing gets done. This podcast explores how to navigate an evolving and increasingly complex marketing landscape shaped by data, technology, and macroeconomic pressures. The Orchestration Podcast offers a guide for marketing leaders on using integrated, data - driven strategies for greater efficiency and impact.
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