Cloud Direct by RRD

Housed within Salesforce Marketing Cloud’s (SFMC) Journey Builder, Cloud Direct by RRD is a custom-built, trigger-based marketing activity.

This multi-channel solution improves targeting and extends the SFMC platform — and your marketing reach — by optimizing the integration of print and digital messaging.

sisters sitting on couch looking at piece of paper

Easy to use, Cloud Direct by RRD
only requires three steps.

Step 1:

Design template

Step 2:

Create journey

Step 3:

Send to recipients

extend marketing reach

Cloud Direct by RRD: Data Leveraged, Conversation Continued

The goal: Be where your customers are. To make that happen, Cloud Direct leverages Salesforce’s best-in-class marketing platform to drive customer engagement and response through the most meaningful channel.

Here is a small sample of real-life marketing challenges. This is where Cloud Direct shines:

  • Cross promotions and product suggestions
  • Driving digital acquisition
  • Personalized browse/cart abandonment
  • Customer Record Synchronization Logic
  • Preference management execution
  • High-value customer loyalty

Stop your offline-online disconnect.

With Cloud Direct by RRD, losing touch on one channel doesn’t mean the conversation has to end.


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