Cloud Direct by RRD℠
                Housed within Salesforce Marketing Cloud’s (SFMC) Journey Builder, Cloud Direct by RRD is a custom-built, trigger-based marketing activity.
                This multi-channel solution improves targeting and extends the SFMC platform — and your marketing reach — by optimizing the integration of print and digital messaging.
             
			
         
    
	
	
		
			
Easy to use, Cloud Direct by RRD
 only requires three steps.
		
		
			
			
			
				
					
					Step 3:
					Send to recipients
				 
			 
		 
	
	
	
		
			
			
				Cloud Direct by RRD: Data Leveraged, Conversation Continued
				The goal: Be where your customers are. To make that happen, Cloud Direct leverages Salesforce’s best-in-class marketing platform to drive customer engagement and response through the most meaningful channel.
				Here is a small sample of real-life marketing challenges. This is where Cloud Direct shines:
				
					- Cross promotions and product suggestions
 
					- Driving digital acquisition
 
					- Personalized browse/cart abandonment
 
					- Customer Record Synchronization Logic
 
					- Preference management execution
 
					- High-value customer loyalty
 
				
			       
		 
	
	
	
	
		
			Discover more solutions by RRD
			Inspired by your goals, Solutions by RRD are tailored products developed to make an impact — and your life easier.