Custom Packaging Enhances Customer Experience, Increases Product Security | Telecom
10/30/2025
RRD’s unique packaging solution helps leading telecommunications company streamline packaging inventory, assembly line process
CHALLENGE
A telecommunications company that provides mobile phone services across North America sought packaging for their extensive range of cell phones. The company sells both new and refurbished phones via authorized retail locations nationwide and online.
SOLUTION
Already familiar with RRD’s reputation for innovation and attention to detail, the company entrusted RRD’s packaging experts with providing possible remedies for their packaging needs.
After analysis and discussions with the company, RRD proposed a unique solution. Rather than produce multiple boxes of varying sizes to accommodate the myriad phone sizes and shapes, they recommended developing a single box that could accommodate them all.
Following several rounds of renderings and prototypes created by the RRD packaging structural design team, the eventual solution comprised both a telescoping rigid box and an insert that could be adjusted to a wide range of phone sizes and shapes. Instead of being a typical pulp insert, the RRD-designed insert was constructed of coated paperboard. With the flexibility in sizing, this enabled the secure, custom-fit cushioning of any phone model within the standard outer box — regardless of its dimensions or accompanying accessories.
In addition, RRD supplied adhesive security strips sourced from RRD Asia. Providing customers with the assurance that their purchased phone hasn’t been tampered with, the security strips both deter and flag unauthorized opening.
RESULTS
Rather than pursue dozens of variously sized boxes to accommodate every phone the company sells, RRD designed, produced, and delivered a packaging solution comprising a single box and insert that could be customized to any phone model. Specific results included:
- The insert enables the company to significantly simplify their packaging inventory and assembly line process, requiring just a single box for all phone models
- Although the insert was produced plain white for the initial trial production, the design allows for printing additional branding on future runs
- The single box enables the company to increase their packout efficiency — minimizing assembling, preparing, and packing efforts — and freeing up warehouse space
- The phones arrive undamaged, greatly enhancing the customer experience and building trust in the company’s brand