Targeted Inserts Drive Grand Opening Success, Boost Awareness | Retail
9/29/2025
RRD’s four-page insert solution, neighborhood-level targeting lead to 40% lift in retail transactions
CHALLENGE
A leading national retailer sought to increase awareness and sales for several new store openings in both established and new markets. Past print tactics fell short: large mailed circulars overwhelmed consumers, while smaller pieces failed to showcase their full product range. The retailer desired a premium, high-performing solution that could effectively communicate value, attract foot traffic, and deliver measurable results.
SOLUTION
The retailer chose RRD to implement a high-performing, targeted print solution — a four-page insert digitally printed on 50# offset stock. Coupled with precise geographic targeting, the insert campaign maximized the performance of the retailer’s grand opening events and created a strong presence in new markets. This format combined premium quality with flexibility, providing:
- High-quality presentation, ideal for a brand competing in a value-driven, design-focused industry
- Versioning capabilities to customize offers and assortments by geography
- Neighborhood-level targeting focused on reaching households most likely to engage with the new store openings
- The creative strategy included compelling visuals, transparent pricing and offers, and clear calls to action surrounding the grand opening events
RESULTS
The campaign not only delivered measurable ROI but also drove a high percentage of new customer acquisition — proving the effectiveness of inserts in attracting and converting audiences for high-value retail moments. Outcomes included:
- 573 media-influenced customers, with 88% being new to the retailer
- 21.04 return on ad spend (ROAS)
- Media-influenced customers spent 22% more per transaction
- 40% lift in transactions versus control geographies