Unpacking Innovation with Brian Techter
6/26/2025
What does it take to truly innovate in packaging? In this episode of RRD’s Produced + Delivered podcast, Brian Techter, President of Packaging and Retail at RRD, discusses the trends reshaping the packaging industry. The conversation is packed with practical insights — encouraging businesses to stay open-minded and embrace change, and recognizing that even tried-and-true methods can always be improved upon to drive innovation and sustainability forward.
Whether you’re a packaging professional or simply curious about the industry’s future, this episode offers actionable advice to help you stay ahead.
What you’ll hear in this episode:
- How companies are addressing consumer demands and regulatory pressures with smarter, sustainable choices
- How small, often-overlooked changes — like using less material — can be some of the most impactful and cost-effective ways to meet sustainability goals
- How simulation tools and AI are transforming packaging, helping engineers use less or choose better materials during the design process
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About the series
Produced + Delivered is a podcast from RRD, the industry's most trusted provider of marketing, packaging, print, and supply chain solutions. Each episode dives into the real-world strategies that help businesses optimize their operations from concept to consumer, offering actionable insights for leaders in packaging, supply chain, and business communications. Whether you're rethinking your packaging, looking to streamline your logistics, or simply trying to keep up with the latest in sustainable operations, Produced + Delivered delivers the conversations that matter.
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