RRD Direct Mail Services offer access to an unparalleled depth of resources in print marketing.

We’ve developed breakthrough production efficiencies, automated processing and customization technology. Our expertise, analysis and scale allow us to effectively communicate with impact to an audience of any size.

We’ll work with you to:

  • Set result-driven program objectives
  • Devise actionable testing strategies
  • Develop data-driven offers and incentives
  • Outline end-to-end tactical execution
  • Gain insights from campaign results
  • Identify opportunities to improve performance


Feeling the pressure to deliver and prove direct marketing ROI?

We think our latest direct marketing guide — 5 Ways To Lower Acquisition Costs Via Performance Improvement — will help you take steps to alleviate some of that.

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RRD Avenue

Influence purchase decisions, spark customer action

Increase immediate sales and customer stickiness at a local level with RRD Avenue. This integrated, variable content automation solution was developed to build your brand narrative through consistency, control, and customization.

RRD Avenue gives you back control over base formats, templates, and imagery through a number of intuitive features, including:

  • Integrated soft proofing
  • Dynamic versioning of content
  • Effective version management
  • Automated print file delivery

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With a focus on impact and efficiency, our direct mail solutions can help you:

Increase mail open rates. Heighten response rates. Improve ROI. Reduce time-to-mailbox. Consolidate vendors. Save on postage costs.

  • Personalized Variable Print

    Personalized Variable Print

    Highly personalized direct mail lifts response, increases repeat orders and significantly impacts average order size. Backed by advanced technology and analytics expertise, we specialize in mining data to unlock indicators for response and drive custom content in tune with attributes, behaviors and preferences.

    Lift your Response

  • Library of Format Options

    Library of Format Options

    Good design for direct mail is about more than just aesthetics — it’s about enhancing the interactive experience. We have a team of dedicated format engineers and designers who have a track record of developing intriguing designs that are also production-friendly.

    • MarketReady Formats. More than 100 fully-personalized formats to choose from.
    • Power Plays. Winning formats built on a framework of cost-effective techniques.
    • Clever Clips. Time to try something new? Unique designs developed to outperform controls.

    Enhance the Experience

  • Mailing Efficiency

    Mailing Efficiency

    Whether it’s a postcard, self-mailer, coupon booklet, enveloped mailer or catalog cover, our production platform combines multiple customized printed variations into one mailstream to maximize postage discounts. Our recommended formats are production-friendly and conform to USPS guidelines for automated processing.

    Maximize Discounts

  • Direct Mail Calculators

    Direct Mail Calculators

    Statistical confidence is one of the most important aspects of a direct mail testing strategy. These direct mail calculators can help you answer some of the most frequently asked questions regarding sample size, response rates and statistical significance. Bookmark this resource for your brand.

    Get the Answers

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Acuity by RRD

Reach clear conclusions about multiple creative concepts to validate your next direct mail campaign before it’s launched.

Predict Results

Jill Tokarczyk

Ask An Expert

Jill Tokarczyk, Senior Account Director
Jill Tokarczyk
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Ask An Expert

Jill Tokarczyk, Senior Account Director
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