Good design for direct mail is about more than just aesthetics — it’s about enhancing the interactive experience.
This library is a resource that offers direct marketers unparalleled speed-to-market, production efficiency and highly personalized communications. It’s everything you need to elevate response.
Dedicated specialists —
your commitment to success.
Our team of dedicated format engineers and designers work with unlimited format options, both traditional and dimensional, to develop designs that get noticed in the mailbox.
Whether your choose from our extensive template library — 100+ format options available, traditional and dimensional — or work with our direct mail experts to produce a format tailored specifically for your needs, our strategists will assist you in finding the right option for your business.
A Library of Formats Tailored for Your Business
Direct mail options that resonate with your customers, designed to
drive engagement and improve response.
MarketReady® Formats
The industry's leading suite of direct mail solutions. They deliver unparalleled speed-to-market, production efficiency and highly personalized communications. It’s everything you need to elevate response.
Browse MarketReady Formats
Power Plays
All with a track record of success, our Power Play solutions are built on a framework of cost-effective formats and techniques that drive profitability and optimize ROI across a variety of verticals.
Browse Power Plays
Clever Clips
Innovative formats you’ve never seen before. With our leading production capabilities in mind, these unique format designs have been developed to outperform controls.
Browse Clever Clips
Format Design — Evaluated
Our creative teams have extensive experience in designing direct mail campaigns that influence behavior and inspire loyalty.
Designing for personalized variable print offers endless possibilities, and our team narrows the focus to developing content and imagery that effectively speak to each customer.
Direct mail format concepts are evaluated across 12 key dimensions:
| Strategy |
Marketing Objective |
Targeting Strategy |
Role in Multi-Channel Contact |
| Performance |
Testing Methodology |
Current Response/Conversion |
Target Response/Conversion |
| Cost-Effectiveness |
Quantity and Frequency |
Variable Printing Cost |
Production and Finishing Cost |
| Mailability |
Specifications and Machinability |
Postage Classification and Cost |
Postal Regulation Compliance |
White Paper
A New Way to Test Direct Mail at a Fraction of the Cost and Time
If you came across a direct mail solution that could generate the same results in about a third of the time and cost, wouldn't you consider it?
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Ask An Expert
Jill Tokarczyk, Senior Account Director