Make smarter, faster decisions that enhance retail store performance.

In-Store Insights is a consultative, end-to-end solution designed to empower retailers with a clear understanding of their physical store environment and shopper experiences. Leveraging this data-validated intelligence, RRD’s cross-functional team of experts can help not only identify valuable opportunities for improvement, but capitalize on them in-market—quickly, confidently, and cost-effectively.

To keep up with shopper expectations &
keep ahead of competing retailers,
you can't afford to rely on assumptions.

In-Store Insights deploys proven methodologies and technologies to generate data-validated insights you can count on to help make the best use of your resources and drive more sales.

A Flexible, Scientific Approach

In-Store Insights delivers a systematic, scalable, and measurable approach that can be customized to the business needs of virtually any retailer. Specifically, the solution encompasses two separate but complementary services:

Current State Assessment

  • Generates foundational insights on what is and isn’t working in stores today by analyzing shoppers, products, markets, and signage
  • Produces a customized study with findings and strategic recommendations on key areas to improve with an actionable, data-driven roadmap

Store Optimization Testing

  • Leverages Current State Assessment study to reimagine and measure the effectiveness of future initiatives
  • Delivers a formal, analytic-based plan recommending innovative design of future strategies and tactics with detail on how to execute and measure their business impact

Demystifying the Shopper Experience to Win More In-Store

Understand your shoppers and in-store behavior more clearly

Pave the way toward your ideal, end-state “store of the future” vision

Innovate data-validated tactics quickly and cost effectively

Seamlessly activate measurable test plans

Select from a wide spectrum of macro- and micro-level service options

In-Store Insights unifies RRD’s numerous retail capabilities into an optimized offering that takes the guesswork out of merchandising, promotions, physical displays or technologies and gives retailers the confidence of knowing how, when and where they are reaching their customers.”

— Jay Schumacher, VP, Client Services and Solutions

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of retailers regard shopper insights as very important or fully essential to the performance of their departments.


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consider their organizations to be "expert" in the use of shopper insights to drive retailing decisions.1
1Alteryx, Inc.

What’s your store’s potential?

The In-Store Insights team can help you find out.

Then achieve it.

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