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Packaging Innovation Fuels Successful Social Media Influencer Holiday Campaign | Retail
RRD offers the industry’s most trusted portfolio of marketing, packaging, print and supply chain solutions.
Our capabilities are complex, but our mission has always been simple: to enable our clients to better connect with their customers. Now more than ever, RRD is working with the communities we serve to create new ways to keep people connected.
At RRD, the communities we serve go beyond products and services, expanding to our global network of 35,000 employees and the countless individuals and families their work supports.
In uncertain times like these, we are taking thoughtful steps to stay positive, productive, and safe.
The safety and wellbeing of our talented workforce will always be priority #1.
As we mandate adherence to personal hygiene best practices in line with WHO and CDC guidelines, RRD has implemented a number of new working policies, including:
Telecommuting and staggered shifts
Enforced social distancing within manufacturing facilities
Illness and exposure self reporting
Site-leader training to reinforce best practices across our locations
Our ISO 13485 accredited facilities scaled to meet the time-sensitive challenge of rapid COVID-19 antigen self-tests during a period of dire need.
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According to our research, most marketers believe trust to be the emotion that triggers the strongest customer connections. This finding didn’t surprise us.
With a history that extends more than 150 years, RRD has weathered many national and global storms. We’ve done so by earning and keeping the trust of our clients.
Amid the COVID-19 pandemic challenges, we have activated our business continuity plans and are leveraging our strong supply chain partnerships.
How we can help: supporting clients in the COVID-19 environment
If any of these solutions can assist in the success of your business, please contact us and your request will be quickly routed to an expert resource.
With circumstances changing quickly, the ability to quickly innovate new solutions becomes a critical factor for success. Below is an overview of projects that RRD has recently implemented to support client needs.
Education on personal hygiene, social distancing and customer / patient workflows at restaurants, retailers, healthcare providers and more
Distributing thermastrips to employees to check their temperature before they enter the workplace
Shipping thoughtful items to support illness prevention, with anti-bacterial wipes, tissues, vitamins and literature on wellness, with personalized design and contents for specific customer segments
Providing staff with branded materials that promote unity across remote environments, including backdrops for video calls, coloring books, coffee mugs and more
Communicating new locations for drive through and customer pick up options at pharmacies, restaurants, healthcare testing facilities, grocers, hardware stores, gas stations, car dealerships and banking
Promoting customer safety and privacy with removable floor and wall decals, including laminated surfaces to ensure long-term readability and UL-approved, skid-free walking surfaces
Ensuring boxes and bags have been sealed for customer safety, especially for delivery or take-out food and beverages
Increasing capacity for multiple client departments, from transactional operational support to intelligent market research, creative design services and business intelligence dashboards
Mailing curriculum materials and updates, commencement ceremony booklets and more
Announcing changes in service, product updates, community involvement and more, solutions can include creative design, responsive coding, deployment and campaign management
Determining the optimal email cadence to maximize customer engagement, backed by quantitative research and a custom, prioritized road map of opportunities for improvement
Building content, presentation design, email marketing and mailing swag kits to attendees
Like any growing product category, test kit production and delivery brings a unique set of challenges. RRD powers test kit production through a wide range of capabilities.
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Today’s buyer journey is anything but a straight line. To convert valuable prospects and customers into loyal partners and advocates, it takes an expert.
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