Understanding the Need for Marketing Attribution at the Person Level
Marketers must find a better way of attributing the success of their campaigns. A way that incorporates as much person-level data as possible.
Without it, campaigns assume that everyone behaves identically, leaving marketers to see the average, not the person.
Here we take a closer look multi-touch attribution as the solution. After reading this white paper, you'll walk away with a better understanding of the following:
- How single-touch attribution is stuck in the '90s
- The pay-off to person level attribution
- What attribution at the person level looks like in real life
- Must-ask questions in your pursuit for better attribution