Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment
8/13/2019 RRD
You might be surprised how many companies launch direct mail programs based on little or no predictive research.
Our question to you is: Why put postage on an inferior product if you don’t have to?
In this white paper, get a researcher's point of view on the significant time and cost savings — not to mention the accuracy — marketers can garner through pre-mail testing.