Strategy to move you down the path to true customer engagement.

Delivering on the promise of customer relevance requires implementing the optimal strategy. Our strategic consulting practice develops insight-driven strategies to guide marketing initiatives that lead to improved customer engagement.

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Enterprise-level strategy.

Every company has its own unique identity, vision and needs. We partner closely with clients to gain a deep understanding of their business and ideate ways to holistically drive results across even the most complex organizations.

Readiness
Assessments

Deploying our proprietary model to assess your brand’s “readiness” to deliver the promise of 1:1 marketing across all key areas, including a gap analysis against best practices and a detailed customer engagement roadmap

CRM
Strategy

Recommending customized approaches to optimize customer relationship management and enable more seamless engagement across audiences and channels

Contact
Strategy

Focusing on the strategic and tactical plan to align audience, message/offer and timing to optimize contacts across different customer profiles

Customer
Targeting Strategy

Uncovering customer differentiation insights, and mapping strategies and tactics to drive engagement on both 1:1 and segment levels

Expert area strategy.

Brands should be continuously looking for opportunities to capitalize on competitive differentiators and advance specific business initiatives. We help clients identify niche areas of expertise and address business-critical needs by delivering strategic guidance that maximizes success.

Expert area strategies:

  • Email
  • Direct mail
  • Cross-channel
  • Business intelligence
  • Data management
  • Interaction management
  • Creative and communications
  • Research and customer experience
  • Marketing technology and tools
  • In-store
  • Digital
people at a conference table developing enterprise-level strategy

Get Connected.

Today’s buyer journey is anything but a straight line. To convert valuable prospects and customers into loyal partners and advocates, it takes an expert.

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