RRD Facility Spotlight: Pacific Standard Print (PSP)
1/4/2024 RRD
Pacific Standard Print (PSP) is a West Coast powerhouse commercial print operation that came together as the mighty sum of its former parts. Merging regional operations and an extensive building renovation created a center of boundless resources for even the most complex projects.
Boasting next-level efficiencies in a prime location, facility president Wade Walker carved out some time between projects to share his insight on what exactly sets this facility apart from the rest.
What about PSP makes it unique in the current marketplace?
Wade Walker (WW): In recent years, we combined our Northern California operations to establish a true center of excellence. This strategic investment in Pacific Standard Print (PSP) brings diverse capabilities to the region to better serve RRD client needs.
We increased our capacity for digital, sheetfed, mailing, print, and fulfillment services. Our 136,000-square-foot location boasts best-in-class digital presses and 40-inch offset sheetfed presses. In addition, we are adding a new high-speed four-color digital press with full inline finishing capabilities to our digital department.
PSP also offers an elevated security infrastructure for data and mailing services. We currently have over 50,000 square feet devoted to storage to support critical warehousing, fulfillment, and distribution needs — all from a union production facility.
Being strategically located in Sacramento, California, we have logistical reach throughout the West Coast via I-5. We also service the Silicon Valley, San Francisco, Oakland, Sacramento, and Reno metropolitan areas with same-day shipments.
If you had to narrow it down to one, what do you consider the PSP plant's forte?
WW: The West Coast execution of brand-critical communication, fulfillment, and direct mail. Folded self-mailers, letter packages, postcards, flats, assembled kits, you name it — our history of executing time-sensitive direct mail communications throughout the West Coast is ingrained in our culture.
Additionally, our commitment to our clients’ data privacy is unwavering. With both SOC2 and HITRUST certifications, security, regulatory compliance, and continual risk assessment are always top of mind.
We also have the ability to provide in-house data services and variable programming. We combine our digital and offset print capabilities with our inkjet and inserting capacity to produce effective targeted communications for our clients.
This is truly a seamless mail facility. PSP has extensive expertise in USPS regulations to help support the sales process with clients across many vertical segments. We routinely handle drop shipments directly into various USPS NDC and SCF mail entry points across the West Coast. Daily direct shipments from our docks accelerate time to market as needed for our wide range of clients.
Can you share a recent success story that showcases this capability?
WW: A large medical insurance organization needed to communicate policy updates and annual change notices to hundreds of thousands of its members. They required the work to take place at a SOC2 HITRUST+ facility, and they turned to PSP to execute the mailings and fulfillment in a tight timeframe.
Our team came together to execute the printing and finishing of all required pieces. We then mailed what needed to be sent by a certain date, and kitted and fulfilled documents for all new and insured members within the tight timeline required.
Because of our location and speed to market, the client saved significantly on time-to-market and freight costs. As the organization gains new members, PSP continues to support the kitting, fulfillment, distribution, and warehousing of these materials.
To learn more and step inside RRD's PSP facility on a Virtual Plant Tour, visit our PSP location page.