The opportunity to personally connect.

Highly personalized direct mail lifts response, increases repeat orders and significantly impacts average order size. As an opportunity to personally connect, digital variable printing delivers: Right message. Right offer. Right time.

Backed by advanced technology and analytics expertise, we specialize in mining data to unlock indicators for response and drive custom content in tune with attributes, behaviors and preferences.

Print loupe examining variable content

Access your variable content. Then leverage it.

We pair our dynamic, in-house print capabilities with sophisticated Digital Asset Management (DAM) technology, which allows efficient cataloging and access to an unlimited amount of variable content (e.g., names, logos, offers, photos, copy, etc.) for use across marketing channels.

An RRD Art Form: Production & Finishing

This is where it all comes together. Grounded in quality, our experienced technicians offer clients the full spectrum of finishing techniques to ensure the impression we’ve helped you create is not only lasting, but also the most effective and functional.

  • Inline Finishing

    Multiple Web Inline Finishing

    • Multiple component closed-face mailing kits
    • Feature rich, compelling mail pieces
    • Variable cut-offs
    • Up to 9 webs into a single finishing line, all on different substrates
    • Flexo webs and litho webs
    • 1-, 2- and 4-color variable imaging
    • Multiple web 100% ProteusJetsm full color imaged mail pieces
  • Assembly and Bindery

    Conventional Assembly & Bindery

    • High color, personalized mailing kits
    • Full web and half web presses
    • Inline and offline finishing
    • Inserting – standard, stretch, jumbo, read/write selective, match
    • Bindery – saddle stitch, perfect binding, folding, affixing
    • Up to 12 color webs
    • Dynamic kitting and fulfillment
    • Full variable color
  • Web Production

    Single & Dual Web Production

    • High color personalized kits, components
    • Full web and half web presses
    • Up to 8/8 color webs
    • Double web presses
    • Robust imaging
    • Inline and offline finishing
  • Digital Printing

    Digital Printing

    • High resolution full color variable print
    • Xeikon digital roll-to-roll print
    • iGen digital sheet fed print
    • Multiple inline inkjet 4-color dynamic variable print

Maximizing the impact of print — made easy.

Our patented ProteusJetsm inkjet imaging technology, combined with several commercially available high resolution inkjet imaging systems, are the engines that execute vibrant 4-color variable, highly targeted campaigns:

Modify content and images for effective targeting

Execute trigger programs to drive contextual marketing

Save costs with a multitude of versions in a single mail stream

Easily test new copy and offers for continuous improvement

Target each and every member of your audience.

Leverage your customer data to stand out in the mailbox. RRD’s robust variable print platform allows you the creative freedom to seamlessly test new ideas in copy, design and offers.

Selecting the right list is a crucial element in developing a successful direct marketing campaign. It is also easier said than done. Experienced in both consumer and business applications, our list brokers provide both compiled and vertical lists depending upon your need.

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Jill Tokarczyk

Ask An Expert

Jill Tokarczyk, Senior Account Director
Jill Tokarczyk
Ask an ExpertIcon for RRD

Ask An Expert

Jill Tokarczyk, Senior Account Director
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