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RRD offers the industry’s most trusted portfolio of marketing, packaging, print and supply chain solutions.
Packaging is often the first experience consumers have with your brand on their path to purchase. It’s what they rely on to identify the right product.
Getting that right requires a custom packaging provider uniquely capable of bringing concepts to life with virtually any form, fit, or function imaginable.
Structural design and engineering
Material and decorative exploration
3D rendering and prototype development
RRD Packaging Solutions provides access to a wide spectrum of creative services — including photography, translation, content management, and prepress services.
We work closely with our clients to gain a deep understanding of their product and the keys to its success.
To ensure consistent performance and dependable success, our experienced team of engineers and creatives have built a tried-and-true packaging design methodology on these five pillars:
Approach all aspects of the package as a component of the product. Account for configuration, retail requirements, distribution considerations, and protective properties.
Factor in sustainable materials and manufacturing, market requirements, end-of-life implications, and overarching corporate social responsibility needs.
Assess how the package and in-box materials function as a seamless extension of the brand. Consider the opening experience, graphic treatment and way-finding, and textural qualities.
Developing comprehensive, balanced solutions that meet both product and cost requirements
Ensure brand and product needs concur with available materials, production and regulatory requirements, as well as pack-out and distribution complexities.
From initial sketches to 3D renderings and quality prototypes, we design for an impactful opening experience. This thoughtful approach is driven by our structural concepts, material explorations, and cost analysis — all of which enable efficient manufacturing.
Packaging design has an opportunity to play a larger role in your brand’s efforts to become more sustainable. Lean on your packaging supplier to innovate, identify, and capture the sustainable packaging design opportunities that lay ahead.
It starts with asking your supplier the right questions.
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Today’s buyer journey is anything but a straight line. To produce innovative yet functional packaging designs that increase brand recognition and optimize CX, it takes an expert.
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