Engaging customers in a meaningful dialogue requires a personal touch.
RRD's email services team delivers highly tailored messaging across the customer journey. Certified across a number of email and marketing cloud platforms, RRD can handle both the technical and marketing aspect of implementing high performance email solutions.
Our focus is driving email ROI. Our approach is end-to-end. And we take pride in our results. Our orientation is to optimize key facets of your email campaign:
- Driving open and click-through rates to get noticed
- Judging success on incremental margin delivered — not email readership
- Leveraging insights and personalization to deliver a highly relevant brand voice
- Maximizing automation for real-time and near real-time applications
Because Their Inbox is a Privilege
We build email marketing programs with messaging that speaks directly to customers and moves them down the purchase path. Our experts can provide guidance, supplement client teams, or manage campaigns from start to finish.
Managing over 1 billion emails every month, our campaigns drive traffic, increase conversion and improve the brand experience.
Design. Architect and document the optimal solutions — design and configuration.
Build. Configure program elements — creative, coding and scripting.
Deploy. Launch the campaign — comprehensive proofing and testing.
Measure. Report performance — confirm engagement metrics, identify incremental margin, calculate ROI.
Email Fatigue Analysis
Email can be a powerful marketing tool — low cost, high ROI, easily measurable. But sending too many, too often can result in the dreaded phenomenon of email fatigue, wherein subscribers simply get tired of the constant messages. They start to ignore, delete, unsubscribe, or — even worse — relegate your emails to the spam folder.
RRD was named a "Strong Performer" in the Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021.
According to the report, our advanced analytics and reporting capabilities continue to shine bright. Forrester also commended our “client-led culture” and “deep roots in usability.”
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How You Can Maximize Email's ROI
What can brands do to legitimately increase their email marketing ROI? Our email marketing experts have a few ideas.
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Todd Hatley, SVP, Data, Insights and Customer Engagement