Already at work in your industry

DX Attune is a consultative marketing and communications solution that helps brands connect the dots between customers’ online and offline experiences.

This new offering leverages RRD’s combined visibility into digital and print data to solve some of the greatest challenges for today’s marketers: rapidly evolving technology platforms, siloed data, content creation, large financial investments, and multiple vendors to manage.

Pulled directly from our client work, here are a few industry-specific examples to illustrate DX Attune’s ability to overcome these obstacles.

• Retail & Grocery
  Retail & Grocery

  To drive digital engagement of your catalogs, circulars, and flyers, transform them.

  Sharing a digital catalog via social channels is one effective and immediate way to engage readers and inspire a visit to the store.

  This digital catalog solution — made possible by DX Attune — creates opportunities to:

  • Design a digital circular with the intention to drive up demand online and in-store
  • Deliver hyper-personalized offers that appeal to individual customers based on past purchase behavior
• Automotive
  Automotive

  According to recent research from Cox Automotive, two out of three car shoppers are more likely to buy a vehicle through a process that is 100% online.

  As consumers spend more time online to conduct their research, manufacturers (and dealerships) should ensure their websites are viewed as a useful, fully integrated resource for prospective buyers.

  DX Attune helped one major auto manufacturer:

  • Design immersive digital brochures that were fully responsive to all screen sizes
  • Deliver interactive content across multiple marketing channels
  • Engage consumers with a rich media microsite to connect IQ with EQ-expanding lifestyle requirements
• Travel & Hospitality tab
  Travel & Hospitality

  Pre-pandemic, menus for international flights were either stored in seatback pockets or handed to passengers via flight attendants.

  Today, DX Attune powers a safer, touchfree solution. For example, RRD is currently helping a major airline deliver menu content safely and accurately through a redesigned menu experience.

  We’ve developed dynamic digital menus to display via mobile phone and on the in-flight entertainment system. The menus feature variable content that accounts for time of day, flight time, country of departure (and arrival), and cabin class.

• Healthcare
  Healthcare

  Plan enrollment brings on anxious anticipation for consumers as they compare and contrast complex medical plans.

  Through DX Attune, a large health plan successfully executed an integrated approach to help influence healthier outcomes as soon as a member selects a plan.

  By creating a personalized, WCAG compliant welcome page via RRD’s ConnectOne Storefront portal, valuable benefit information remains at a member’s fingertips well into the next enrollment cycle.

• Financial Services tab
  
  

  Case Study

  See how DX Attune helps an international investment bank automate delivery for compliance documents.

  See The Case Study

  
  

  Financial Services

  For consumers, the personal loan process can be full of stress and complexity. Virtual assistance can intuitively help consumers navigate their way to successful approval.

  For one client in this sector interested in this virtual approach, DX Attune helped create the following opportunities:

  • Provide a secure data platform to check consumer credit status
  • Deliver personalized omnichannel communications of the offer — direct mail with personalized URL and email with personalized URL for two-way verification
  • Enable instant gratification with approval or pre-approval messaging from a loan officer
  • Generate a nurture campaign to slow the instinct to shop around for non-respondents