How can we use customer engagement analytics to acquire new, profitable customers?
Not too long ago, that may have seemed like the million-dollar question. It’s now one we're answering every single day. From retaining your best customers to identifying those with the highest growth potential, our team supports all major analytic methodologies at the expert-level. We deliver insights, not data dumps.
Forrester-recognized advanced analytics
RRD was named a "Strong Performer" in the Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021. According to the report, our advanced analytics and reporting capabilities continue to shine bright.
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Customer Segmentation
One-size-fits-all marketing has its limitations. Segmentation, on the other hand, allows marketers to differentiate and tailor their marketing efforts to specific audience subsets — endlessly. The result: getting the most value out of both high- and low-profit customers.
Predictive Analytics & Pattern Detection
Make sense of all your enterprise data to drive smarter business decisions. Predictive analytics and pattern detection leverage current and historical data to exploit patterns — accurately — so marketers can execute powerful contact strategies that lower campaign costs and increase ROI.
Marketing Measurement
RRD supports a wide range of marketing measurement options that range from ad hoc campaign measurement to real-time, omni-channel attribution. Our Analytic Consultants support every form of measurement with advanced test design and management capabilities — and a library of reporting templates.
Our real-time optimization solutions are augmented via a strategic partnership with Marketing Evolution that leverages an unrivaled competitive and contextual database plus advanced scenario planning tools.
Modeling
Our programs leverage a three-stage modeling approach — response, value, net lift — to paint a complete picture of expected results. By setting expectations prior to launch, campaign investments can be allocated to maximize return.
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Lisa Zizas, VP, Business Development