Touchless World by RRD™ leverages the power of dynamic, strategically-located, scannable smart tags designed for smartphone engagement.

Enhanced with mobile asset tracking technologies — i.e., NFC, QRC, App Clip Codes, or other 2D/3D codes — these tags become powerful when RRD expertly integrates them with labels, retail signage, commercial print, packaging, on forms, or direct mail.

After a quick scan using a smartphone, dynamic content is delivered to the end-user.

  • Management Platform
  • Content Personalization
  • Data Analytics
  • Digital and Email Production
  • Direct Mail
  • Creative
  • Print
  • Signage
  • Packaging
  • Labels
graphic of circle of devices touching to connect
Touchless World by RRD™ video

Video

Touchless World by RRD

Watch the power of Touchless World come to life.

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Making Smartphones Smarter

Tap, snap, or scan. Touchless World optimizes a consumer’s personal smartphone through slick, personalized content delivery — developed by RRD.

  • Rich user experiences: shop, play, explore, read or watch reviews
  • No app or power is required — functions in light or dark environments
  • Can be coded to a location, contextual point, or product
  • Potential applications in verification and authentication

A Touchless World in Motion

  • 01

    Touchless World-enabled item featuring an NFC/QRC Component

    characters interacting with a touchless world-enabled item featuring an NFC/QRC component
  • 02

    Scan to tap — use your phone to discover digital content

    characters scanning their phones to discover digital content
  • 03

    Device responds

    phone responding to the phone scan

  1. Touchless World-enabled item featuring an NFC/QRC Component
  2. Scan to tap — use your phone to discover digital content
  3. Device responds
Graphic of a man interacting with a touchless world-enabled item featuring an NFC/QRC component, a man scanning his phone to discover digital content, and the phone responding to the phone scan

The magic of Touchless World by RRD is activated by digital engagement managed from a powerful cloud-based platform. For brands, this innovation delivers the following benefits:

  • Real-time content modification and feedback
  • Integration with CRM/CDP, including Salesforce and Adobe marketing clouds
  • Advantages associated with the rapidly growing NFC tag technology
  • Marketing analytics and campaign management
  • Physical and digital content integration for a more robust data set

Touchless World by RRD at Work | Use Cases

Nearly every industry can benefit from the embedded application of NFC technology. To get more specific, here is a sampling of real-life use cases that matter.


  • Marketing information from the customer journey

    Marketing information from the customer journey

    • Personalized information at home – direct mail with NFC/QRC
    • Point of sale/venue – store signage, shelf-talkers, additional tags triggering contact with digital content, digital menus, coupon activation, check-in/check-out
    • Product interaction - product information, educational content
    • Payment – touch-free payment, digital receipts, digital coupons, loyalty app engagement
    • Post-purchase experience – warranty and product registration, repeat service/re-order, repair and maintenance
  • Business support and operations

    Business support and operations

    • Employee interaction – work instructions, guides
    • Safety – health monitoring and reporting, location tracking
    • Operations – device/equipment instructions, directional information, digital time cards, asset tracking, check-in/check-out

Less contact. More ROI.

Nearly 90% of consumers prefer stores with touchless checkout. The demand for touch-free engagement is only growing. Touchless World is how you’ll meet it.

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